Acqua di Parma Launches New boutique at The Exchange TRX

Acqua di Parma has officially launched its latest boutique at The Exchange TRX, and it's nothing short of a Roman holiday in the heart of Malaysia. Earlier this year, the Italian luxury brand swung open the doors to a 62-square-meter boutique that promises to drench you in the glow of pure Italian elegance, with a twist of local flavour.

The moment you step in, you’re greeted by an oversized yellow Parma hatbox hanging on the wall, a bold statement piece that screams “Benvenuti!” It’s a whole vibe, blending the timeless sophistication of Italian design with Malaysia’s rich, vibrant culture.

Wander around and you’ll find yourself drawn to the signature Art of Gifting area and the Fragrance Table. Here, you can play perfumer for a day, exploring the Maison’s exquisite collections and maybe even finding your new signature scent. The boutique’s architectural elements are a feast for the eyes, with arches that echo the grandeur of Roman times and frescoes inspired by Malaysia’s traditional batik textile. Think vivid florals and geometric designs that splash the walls with colour and bring Italian craftsmanship and local artistry into a beautiful dance.

Inside, niches and adjustable shelves showcase lifestyle products and accessories in a way that’s as elegant as it is inviting.

The boutique’s façade, finished with a refined marmorino texture, exudes understated elegance. Acqua di Parma’s signature yellow accents the perimeter, complemented by warm wood details that whisper a promise of luxury as you approach.

So, if you’re someone looking to bask in a bit of Italian glamour, Acqua di Parma’s new boutique is your new go-to.