This Beauty Treatment Uses Blood Science—And No, It's Not What You Think

Forget everything you thought you knew about beauty rituals. There’s a new name in town—and it’s straight from the veins of ancient medicine and the minds of modern biotech. Meet Hirudin, a naturally occurring bioactive protein that’s quietly rewriting the rules of aesthetic wellness, and making a blood-fueled comeback, thanks to The M∙A∙C∙ Clinic.

In a bold move that sits at the edge of science and skincare, The M∙A∙C∙ Clinic recently launched Interact with M∙A∙C: The Future of Beauty with Hirudin, an immersive showcase at The Starhill. The goal? To get real about beauty that starts beneath the skin—at the cellular level. Hosted by Dr Hew Yin Keat, the clinic’s founder and medical director, and joined by Kelvin Yeoh, COO of biotech disruptor Jin Kang Dao Fu (JKFD), the session revealed how a leech-derived compound is changing the game.

Yes, leeches. Stay with us.

Hirudin, extracted from the salivary glands of the Hirudo species, may sound like something out of an old apothecary scroll—and it is. Revered in traditional Chinese medicine and now validated by 21st-century science, Hirudin is the world’s most powerful natural thrombin inhibitor. Translation: it keeps blood flowing smoothly, which is kind of a big deal for everything from heart health to skin glow.

“Our approach to beauty has always been integrative, where wellness and aesthetics walk hand in hand,” said Dr Hew Yin Keat. “Hirudin offers a rare synergy — it detoxifies the blood, boosts microcirculation, and supports cellular renewal. When we heal from within, beauty becomes inevitable.”

Backed by over 20 years of biotech research, JKFD’s patented extraction method has brought Hirudin into the global spotlight—reaching over 20 countries and gaining credibility across medical and aesthetic circles alike. Now, The M∙A∙C∙ Clinic becomes the first in Malaysia to offer Hirudin-based treatments designed to revitalise from the inside out.

At the event, guests witnessed a live demonstration of Hirudin’s ability to improve blood flow and skin health, a striking reminder that when it comes to beauty, circulation is queen. The concept? Empowering the body to heal and rejuvenate itself naturally.

“This is not just about external transformation,” said Kelvin Yeoh. “Hirudin activates the body’s self-healing potential, improves blood quality, and in turn, redefines how we age — gracefully and powerfully.”

The collaboration between The M∙A∙C∙ Clinic and JKFD signals more than just a new treatment menu. It’s part of a broader shift towards regenerative aesthetics—where confidence, health, and beauty are no longer treated in silos.

As Dr Hew aptly put it: “Beauty isn’t skin deep — it’s cellular.”

Welcome to the future of skincare. It's in your blood.