When Petals Meet Perfume: BloomThis x Jo Malone London Drops the Ultimate Floral Flex
When your flowers are dressed better than you are, you know something iconic just dropped.
Two champions of timeless gifting — BloomThis and Jo Malone London — have joined forces for a floral collaboration that feels like a love letter written in scent and style. The British fragrance house, famed for its elegant compositions and understated luxury, meets Malaysia’s premium floral curator in a partnership that doesn’t just deliver bouquets — it delivers a whole vibe.
Think more than flowers. Think immersive art.
Each arrangement in the Jo Malone London x BloomThis Collection is a sensory moment, crafted to make your space (and social feed) look and smell ridiculously good. From the serene whites of lilies to the playful blush of peonies, every box is a curated experience wrapped in Jo Malone London’s signature hatbox — a keepsake long after the blooms have called it a day.
And let’s talk about those names — as chic as they are poetic:
Jenna Rose & Matthiola: A symphony of pink roses, matthiolas and delicate scabiosas, this arrangement is designed for those moments when you want to give something that says, yes, I have exquisite taste.
Jane Hydrangea & Peony: The flowerbox equivalent of a cashmere coat. It’s refined, classic and softly commanding with pink hydrangeas, peonies, matthiolas and roses — all the elegant drama you need in one box.
Josephine White Lily: Quiet luxury in full bloom. White lilies, carnations and roses come together to create a calming, elevated arrangement that brings a breath of peace into any room.
Jolene Peony & Rose: A celebration of classic beauty. With lush peonies, velvety roses and cheerful gerberas, this flowerbox is an ode to timeless charm with a side of effortless cool.
Price points? Between RM239 and RM289 — luxe, but not out of reach. Each BloomThis order includes free delivery, a personalised message card, and a 3R printed photo, because attention to detail is the whole point.
And if you want to flex just a little harder, add on a Jo Malone London Cologne:
English Pear & Sweet Pea: Imagine juicy green pears basking in the sun, mingling with soft sweet peas and finishing on a base of powdery white musk. It’s fresh, it’s crisp, and it knows how to make an entrance.
Peony & Blush Suede: A modern romantic. Peonies bloom beside red apples, jasmine and rose, softened with that unmistakable whisper of suede. Sensual, yes — but also incredibly grounded.
Bonus? The first 500 orders score a 10% Jo Malone London voucher, redeemable online with a minimum spend of RM350. T&Cs, of course.
This collab is where British sensibility meets local flair, where gifting becomes an art form, and where elegance isn’t just suggested — it’s delivered in full bloom.
Explore the collection at bloomthis.co.
