Glow On Your Terms: Bifesta Gets a Bold New Look
Let’s talk about cleansing — not the “quick wipe and hope for the best” kind, but the real-deal ritual that sets the tone for your entire skincare routine. Bifesta, Japan’s cult-favorite skincare label, just dropped a sleek rebrand, and it’s got the same science-driven soul with a seriously elevated shell.
Now sporting a minimalist new logo and upgraded packaging, Bifesta is leaning hard into its promise: effective skincare that doesn’t mess with your skin barrier — even if you’re on the sensitive side of the spectrum. This fresh identity reflects the brand’s dedication to helping you feel confident in your own skin, no matter your routine, mood, or skin type.
The core of Bifesta’s innovation still lies in its micelle technology. If you’re not already familiar, here’s the gist: micelles are tiny cleansing agents that lift dirt, makeup, and pollution like a magnet, without stripping your skin of its natural oils. Think of it as a soft reset for your face — efficient, gentle, and weirdly satisfying.
Same Science, Sharper Style
With this revamp, the formulas in some of Bifesta’s most-loved products have been boosted too. The fan-favorite Micellar Cleansing Sheets (aka the wipe you actually want in your bag) now feature upgraded variants like Serum Moist, enhanced with niacinamide to lock in hydration, tackle dullness, and smooth skin texture. The Perfect Glow sheets get a radiance-boosting kick with yuzu ceramide — a powerhouse that helps even out tone and restore glow.
And yes, the packaging is still compact, practical, and travel-friendly. Pick your fit:
Full size (46 sheets): $14.80
Travel size (10 sheets): $3.60
These wipes aren’t just popular — they’re officially Singapore’s No.1 best-selling makeup removers (according to Nielsen Data, Jan–Sep 2024). That’s a flex.
More Formats, Same Power
If you prefer a splash-and-go routine, Bifesta Micellar Water delivers the same quick-dissolving power in a 400ml bottle ($18.20). The Serum Moist version is now also laced with niacinamide, while Perfect Glow continues its luminous legacy with yuzu ceramide. Fast, no rinse, no nonsense.
Then there’s the Foaming Whip — a creamy, dense lather that feels as indulgent as it sounds. Infused with micro-carbonated bubbles and upgraded to 200g (from 180g), it’s fragrance-free and now powered up with niacinamide to reinforce your skin barrier and brighten your complexion. A solid pick at $9.90 if you like a foamy cleanse without the tight post-wash feel.
Bifesta’s Lineup, Your Skin’s Match
Here’s how the collection breaks down by skin concern:
Dull Skin: Bright Up series in Sheet, Water, and Foaming Whip
Dry Skin: Serum Moist series with skin-quenching niacinamide
Pigmented Skin: Perfect Glow lineup with brightening yuzu ceramide
Oily Skin: Sebum control formats to keep shine in check
Aging Skin: Enrich sheet for mature skin needs
Dry + Rough Texture: Oil In sheet (oil-based) for extra conditioning
Clogged Pores: Perfect Clear sheet + Deep Clear Whip
Sensitive Skin: Micellar Water Sensitive — ultra-gentle and reliable
All Skin Types: Eye Makeup Remover — dual-phase magic that removes waterproof mascara without the rubdown
Where to Find It
You’ll spot the full Bifesta renewal range in stores at Watsons, Guardian, FairPrice, Don Don Donki, Welcia BHG, and Venus, or online via Shopee, Lazada, Amazon, and TikTok Shop (via Mandom Official Store).
Instagram: @bifestasg
Facebook: Bifesta SG
TikTok: @bifestasg
The Bottom Line
Bifesta’s brand refresh isn’t just about a pretty new face — though that doesn’t hurt. It’s a signal of progress, a nod to modern skincare habits, and a reminder that cleansing can (and should) be a joy. No matter where you are in your skincare journey, this is your green light to glow.
