The SPF You’ll Actually Want to Use Every Day, Meet The Ordinary’s UV Filters SPF 45 Serum
SPF is that one skincare step we all know we should be using—but let’s be real, most of us skip it. Why? Chalk it up to thick textures, chalky casts, or formulas that just don’t vibe with the rest of your routine. The Ordinary knows this all too well. So, after pulling their original mineral sunscreen off the shelves, they went quiet—and then, back to the lab.
Now, they’re back in the sun care game. And this time, they’ve done it right.
Launching 29 May 2025, The Ordinary’s UV Filters SPF 45 Serum is a lightweight, serum-textured sunscreen that finally ditches the compromises. Broad-spectrum? Yes. White cast? None. Daily wearability? Off the charts. It’s built for people who want serious UV protection without disrupting their skin rituals—or their finish.
Let’s rewind. The brand’s previous sunscreen, the Mineral UV Filters SPF 30 with Antioxidants, received flak for its thicker texture and visible residue. The Ordinary took the feedback, scrapped the product, and started from scratch. What they’ve come back with is a far cry from that earlier iteration.
This time, it’s all about performance and feel. The formula ditches mineral filters in favour of a blend of FDA-approved chemical filters, resulting in a sunscreen that’s affordable, effective, featherlight, and—most importantly—actually invisible on all skin tones.
So why SPF 45? Contrary to what you might think, brands don’t just pick a number off the shelf. The SPF value is determined through rigorous testing—how long it takes skin to redden with the sunscreen vs. without. The Ordinary’s new product clocked in at SPF 45, which blocks just 0.2% less UVB radiation than SPF 50. In other words, you’re getting top-tier protection. Plus, it’s broad spectrum, covering both UVA and UVB rays—so you’re shielded from premature aging and burning.
“You can easily remember this by letting the A in UVA stand for aging.”
“You can easily remember this by letting the B in UVB stand for burning.”
For those concerned with skin sensitivity—a major dealbreaker for many when it comes to SPF—the UV Filters SPF 45 Serum steps up. It’s suitable for all skin types, including sensitive skin. That matters, especially considering 28% of UK consumers cite sensitivity as a top sunscreen concern, according to YouGov 2023.
Stats from the US don’t lie either: Civic Science reported that even among people who own sunscreen, only 18% wear it daily. This product was built to change that. From the silky serum texture to its natural glow finish and non-comedogenic formula, it’s designed to feel less like an obligation and more like a bonus step in your morning line-up.
No pilling. No greasy residue. No ghost face in photos.
Let’s also address a persistent misconception: the so-called “chemical vs. mineral” sunscreen debate. The Ordinary tackles this head-on. Their view? Everything is made of chemicals—including the mineral filters. But for a truly lightweight, transparent, and cost-accessible formula at a high SPF level, chemical filters were the smarter play.
Here’s what else you can expect:
All-day hydration
Pore-friendly (aka: non-comedogenic)
A dewy-but-not-slick finish that plays well under makeup or worn solo
And in true The Ordinary style, transparency remains central. There’s no marketing fluff or buzzword overkill. Just a formula that does what it says on the label, without getting in the way of your skin.
UV Filters SPF 45 Serum drops 29 May 2025 for RM115.00.
It will not be available in Canada, Australia/NZ, China, South Korea, or Japan.
It’s the SPF that checks every box—and one you might actually use. Daily.
More info at theordinary.com.
