Step Into Guerlain’s Bee Garden at The Exchange TRX – An Experience Like No Other
Imagine a place where luxury, sustainability, and pure sensory indulgence collide — and yes, it’s happening right here in Southeast Asia for the first time ever. Guerlain’s Bee Garden Pop-Up is officially landing at The Exchange TRX in Kuala Lumpur from 28 April to 11 May 2025, and trust us, this isn’t your typical beauty counter.
The French luxury powerhouse is flipping the script on experiential beauty with a space that blurs the lines between nature, art, and high-end skincare. It’s more than a pop-up — it’s a fully immersive world where Guerlain’s obsession with bees, beauty, and sustainability takes center stage.
What’s the Buzz About?
At its heart, the Bee Garden is Guerlain’s love letter to nature. Think lush, garden-inspired vibes paired with some of the brand’s most iconic skincare, makeup, and fragrance creations. Every inch of the space is meticulously crafted to offer guests a pause from the concrete jungle — an oasis where eco-luxury feels not just aspirational, but actually achievable.
The Journey: A Full-Sensory Takeover
First stop: an ASMR Immersion session. Let the hypnotic sounds and visuals pull you deep into Guerlain’s universe — a calming, cinematic love story about bees, beauty, and the brand’s enduring pledge to sustainability.
Then, it’s time to get personal. Step into a one-on-one skincare consultation and meet the newly reformulated Abeille Royale Youth Watery Oil Serum — a cult classic that just got an even more powerful upgrade. Spoiler: the transformation is real, and you’ll see it for yourself.
Next up, fragrance lovers, prepare to have your senses spoiled. Explore the L’Art & La Matière collection through a bespoke scent journey, guided by Guerlain’s fragrance experts who’ll help you discover a signature scent that feels made just for you.
Makeup more your thing? Settle in for an artisanal beauty consultation where pros will design looks that elevate your natural glow. Short on time? No worries — grab a quick 10-minute flash makeup session for a fast, effortless radiance boost that’s straight out of a Parisian dream.
Icons and First Looks
The Bee Garden isn’t just about experiences — it’s where Guerlain is dropping some of its biggest innovations.
Spotlight on the Abeille Royale Skincare lineup: leading the charge is the revamped Youth Watery Oil Serum, loaded with three powerful black bee honeys and royal jelly for serious anti-aging results without sacrificing indulgence.
Then there’s the exclusive preview of Terracotta Le Teint Glow foundation. Promising 24-hour hydration and a second-skin glow, this beauty disruptor fuses makeup and skincare into one flawless formula — modern, radiant, effortless.
Meanwhile, the L’Art & La Matière Fragrance Collection continues to stir the senses, celebrating the magic of raw materials transformed into pure olfactory poetry. One scent stealing the spotlight? Pêche Mirage — a decadent, juicy blend of peach, saffron, and osmanthus that’s basically summer bottled up in the chicest way possible.
Guerlain x Lachér Patisserie: A Match Made in Heaven
Because no sensory journey is complete without a little indulgence, Guerlain has teamed up with Lachér Patisserie — the masters of refined French confections — to sweeten the deal.
In an inspired crossover between haute parfumerie and haute pâtisserie, the collab debuts a limited-edition dessert trio. Each creation translates one of Guerlain’s fragrances into a flavor story, allowing you to quite literally taste the magic. It’s elegance, creativity, and craftsmanship, all served on a plate.
