Skechers Rocks KL Fashion Week 2024: The UNO Steps Up as a Footwear Icon
Skechers, the Comfort Technology Company™ and a global leader in lifestyle and performance footwear, made a show-stopping debut at Kuala Lumpur Fashion Week (KLFW) 2024, presenting its highly-anticipated The UNO Fall/Winter 2024 collection. This first-ever participation marked a significant milestone for Skechers, captivating industry insiders and fashion enthusiasts with a dazzling display of style, innovation, and comfort.
Held at the city’s iconic shopping destination, Suria KLCC, the unique purpose-built show venue was packed to the brim with over 500 guests in attendance, comprising members of the media, fashion personalities, social media influencers, Skechers’ VIPs, and esteemed partners. Produced by one of Malaysia’s renowned stylists and creative directors, Min Luna, the show opened with an electrifying performance by three of Malaysia’s top music personalities – radio DJ, Ili Ruzana (@helloitsili), singer/songwriter, Alex Ungku (@alexungku), and DJ/music producer, Azfar Jamili (@afaro_), setting the tone for an exciting and dynamic presentation.
Sixteen models took to the runway to showcase a variety of styling options for Skechers footwear and apparel, ranging from lifestyle and performance to city chic and avant-garde, transforming the runway into a vibrant spectacle.
In addition to Skechers The UNO collection, guests were treated to a sneak peek of the upcoming Fall/Winter 2024 footwear of other popular Skechers lines, including Skechers D’Lites, Skechers Classic Court, and Skechers Viper Court, as well as the Fall/Winter 2024 apparel collection, which presented hot trending styles, such as campuscore and tenniscore vibes, alongside modern, edgy high-performance looks. All in all, the diverse collection highlighted the versatility, wearability, and trendsetting appeal of the brand, perfectly aligned with those seeking to express their unique personality through what they wear.
The show also highlighted the exceptional creativity of two young designers, Xues and NKhan, with their unique styling of the Skechers Icon City Tee. This collaboration underscores Skechers’ unwavering support for creative and design talents in Malaysia.
"We are thrilled to have made our debut at Kuala Lumpur Fashion Week, a prestigious platform that celebrates creativity and innovation," said Ms. Zann Lee, Managing Director of Skechers Southeast Asia. "The UNO collection that was showcased represents our unique blend of bold design and advanced technology, delivering not just the latest fashion trend but also unparalleled comfort and quality for our customers. It clearly and aptly embodies our Skechers DNA.”
"Skechers perfectly aligns with KLFW 2024’s vision of innovation and creativity. Their commitment to delivering superior comfort and quality in footwear and apparel resonates with our goal of celebrating forward-thinking fashion,” said Mr. Andrew Tan, Founder of Kuala Lumpur Fashion Week.
Following the runway show, an exclusive after-party celebration was held at the Skechers KLCC store, where invited guests had the opportunity to check out the latest collection, mingle, enjoy light refreshments, and groove to the music by Azfar Jamili. The air was still abuzz with unmistakable excitement as guests expressed positive reception and admiration for Skechers' innovative approach to footwear – a testament to Skechers' ability to evolve and meet the ever-changing and varied needs of style-savvy, performance-driven, and lifestyle-oriented consumers.
The debut of Skechers at KLFW 2024 has firmly reinforced the brand as a formidable player in the fashion and lifestyle industry and continues to stride ahead while staying true to its roots of providing consumers with products of exceptional comfort and quality.
Set to become an iconic staple in shoe shelves around the globe, the new Skechers The UNO collection will be available from 1st September 2024 in Skechers concept stores across Malaysia and online.
