No Holding Back: Lewis Hamilton Joins lululemon as Brand Ambassador

Lewis Hamilton isn’t just redefining what it means to be a champion—he’s proving that peak performance goes beyond the track. Today, lululemon announced the seven-time Formula 1™ World Champion as its newest global ambassador, marking a bold fusion of elite athleticism, cutting-edge design, and a relentless pursuit of holistic well-being.

This partnership isn’t just about clothes—it’s about a shared ethos. Hamilton, known for his record-breaking victories and fearless approach to both racing and fashion, is set to work closely with lululemon’s Research & Innovation, Design, and Development teams. Expect him to have a hand in shaping future collections that deliver both performance and statement-making style.

“lululemon product is such high quality, looks amazing and ultimately delivers the performance I need,” said Hamilton. “I’m excited to partner with a brand that embraces a holistic approach to wellness. Together we want to inspire our communities to be the best versions of themselves.”

For Hamilton, performance isn’t just about speed—it’s about endurance, recovery, and mental resilience. That’s where lululemon’s Centre for Social Impact comes in. The brand will collaborate with Hamilton’s global foundation, Mission 44, to integrate movement and mental health experiences into programs designed to empower young people through education and employment.

His ambassadorship will also kick off with No Holding Back, lululemon’s upcoming global campaign spotlighting the discipline, intensity, and commitment required to perform at the highest level. The campaign will feature Hamilton training in lululemon’s latest men’s collection, including the brand’s cult-favourite Metal Vent Tech apparel.

Beyond the gym, Hamilton’s influence extends far beyond sport. He’s a style disruptor, a voice for diversity in motorsport, and a powerful advocate for social justice. His partnership with lululemon signals more than a branding move—it’s a statement that fashion, performance, and purpose can go hand in hand.

With this latest collaboration, lululemon continues to push boundaries, bringing on athletes who embody excellence in every facet of their lives. Hamilton joins an impressive roster of ambassadors, including PGA golfers Min Woo Lee and Max Homa, tennis stars Frances Tiafoe and Leylah Fernandez, NFL wide receiver DK Metcalf, NBA player Jordan Clarkson, and NHL player Connor Bedard.

One thing’s for sure—there’s no holding back when Lewis Hamilton is involved.