Marriott Bonvoy and KHATAM Are Making Ramadhan and Raya a Little More Beautiful This Year
Ramadhan and Raya have always been about more than celebration.
They are seasons of return. To family, to tradition, to the rituals that make home feel like home. And this year, Marriott Bonvoy is leaning into that spirit of togetherness with a collaboration that feels deeply Malaysian, quietly luxurious, and designed to last beyond the festive moment.
Introducing “A Memory Etched In Time”, a festive partnership between Marriott Bonvoy and renowned Malaysian fashion label KHATAM, running from 18 February to 20 March 2026 across selected Marriott Bonvoy hotels and dining venues nationwide.
Think: culture meets craftsmanship, hospitality meets heritage, and design that tells a story.
A Collaboration Rooted in Craft, Culture, and Connection
At its heart, this partnership is built on shared values: storytelling, people-first experiences, and a reverence for detail.
KHATAM’s modern interpretation of Malay heritage design pairs seamlessly with Marriott Bonvoy’s approach to warm hospitality, creating festive touchpoints that celebrate tradition while offering guests and loyalty members something more meaningful than just seasonal decor.
From Ramadan dining experiences to limited-edition festive gifts and cross-brand privileges, the collaboration invites Malaysians to experience the season through design, artistry, and memory.
Two Signature Creations, Designed Exclusively for Marriott Bonvoy
Central to “A Memory Etched In Time” are two exclusive KHATAM creations, each honouring Malay heritage through symbolism and craft.
Samping Tampuk Kecepu
Rooted in nature and Malay poetic symbolism, the Tampuk Kecepu motif reflects a quiet moment of transformation.
“Tampuk marks the moment a flower becomes fruit, a beginning shaped with purpose, balance, and continuity.”
Its structured lines represent strength and order, while delicate floral buds symbolise renewal and growth. Woven in brocade with a subtle sheen, it carries both softness and structure, a refined companion to the Baju Melayu.
A reminder that tradition is not static, it evolves.
Artisan Clay Batik
Crafted entirely by hand by Kelantan’s master batik artisans, the Artisan Clay Batik celebrates patience, devotion, and generational knowledge.
Every line drawn and layer applied reflects the rhythm of creation, subtle variations revealing the human hand behind the fabric.
“More than fabric, each batik is a living expression of heritage, patience, and artistry, connecting past and present.”
This is craftsmanship you can feel.
Hospitality as a Cultural Connector
Marriott Bonvoy sees this collaboration as more than festive branding. It is about using hospitality to bring people and local stories together.
“At Marriott Bonvoy, we see hospitality as a cultural connector, one that brings people, creativity and local stories together,” said Masri, Senior Area Director of Operations, Indonesia & Malaysia, Marriott International. “Partnering with KHATAM allows us to celebrate the festive season in a way that feels personal and rooted in home, while creating added value for both our communities.”
And that intention shows in the details.
Limited-Edition Raya Touches: Cookie Boxes and Sampul Raya
Because no Raya season is complete without thoughtful gifting, members will also be able to purchase limited-edition festive items designed to capture the warmth of Eid.
This includes:
Raya cookie boxes
Sampul Raya
Both feature designs by Malaysian artist Osman Akbar, uniquely illustrating moments of festivity, togetherness, and the spirit of celebration.
These will be sold exclusively at:
Putrajaya Marriott Hotel
Aloft Kuala Lumpur Sentral
The Westin Kuala Lumpur
A collectible Raya moment, wrapped in design.
Faces of Hospitality: The People Behind the Season
One of the most meaningful parts of the campaign is Faces of Hospitality, a social storytelling series spotlighting Marriott Bonvoy hotel associates across front-of-house and F&B teams.
Featured in KHATAM attire, associates share glimpses into their daily roles during Ramadan, offering a human perspective on hospitality while reflecting Malaysia’s multicultural fabric.
The series will run across both brands’ digital platforms throughout the festive period, a reminder that hospitality is ultimately about people.
Breaking Fast in Style: Exclusive Member Privileges
The collaboration also introduces Breaking Fast in Style, a cross-brand privilege that rewards loyalty members across both ecosystems.
KHATAM Loyalist members enjoy up to 20% off selected Ramadan buffet dining at participating Marriott Bonvoy hotel restaurants nationwide
Marriott Bonvoy members receive 10% off selected KHATAM Raya apparel and campaign collections
“We’re proud to collaborate with Marriott Bonvoy on a partnership that brings greater value to our loyalists while staying true to our design philosophy,” said Saiful Ridhwan Zulkifli, Head of Business Operations, KHATAM. “From the Sampul Raya to the cookie box, every detail was designed to balance tradition with understated luxury, reflecting the spirit of both brands.”
Understated luxury, but unmistakably festive.
Loyal to Tradition: A Partnership Beyond Raya
While the campaign is anchored in Ramadhan and Raya, it does not end there.
Beyond the festive season, the collaboration evolves into a longer-term partnership under the banner Loyal to Tradition, integrating both loyalty ecosystems with curated privileges, exclusive lifestyle collaborations, limited-edition merchandise, and seasonal activations designed to deepen engagement across both communities.
A modern way of staying connected to heritage, year-round.
A Season Etched in Time
With “A Memory Etched In Time,” Marriott Bonvoy and KHATAM offer something rare: a festive collaboration that feels intentional, culturally rooted, and beautifully Malaysian.
Because Ramadhan and Raya are not just dates on a calendar.
They are memories in the making.
