KraveBeauty’s Cult-Fave SPF Has Finally Landed in Malaysia—Here’s Why It Was Worth the Wait

It’s official: KraveBeauty’s viral sunscreen Beet The Sun has finally hit the shelves at Sephora Malaysia, and yes—it’s living up to the hype.

After years of glowing online reviews and wishlist status, the lightweight SPF has made its local debut, offering a no-compromise sun protection solution that actually feels good on skin. No chalky residue. No irritation. Just smooth, dewy coverage that wears like second skin.

What set Beet The Sun apart? The formula delivered more than just SPF 50+ PA++++ broad-spectrum defense. It came packed with upcycled beetroot extract, a powerful antioxidant that helped skin battle oxidative stress from environmental aggressors. Combine that with a multi-molecular hyaluronic acid complex for deep hydration and beta oat glucan to strengthen and soothe, and you had a sunscreen that felt more like high-performance skincare.

Created for all skin types—sensitive included—this game-changing SPF was a reflection of KraveBeauty’s conscious approach to beauty: effective, gentle, and kind to the planet. And yes, it went on clear—no white cast in sight.

Beet The Sun dropped into Sephora Malaysia stores and online at sephora.my on April 17, retailing for RM108.00. If you’ve been on the hunt for a sunscreen that actually makes you want to wear sunscreen, you just found it.