Glazed, Not Glossed: Laneige’s Lip Revolution Lands in Malaysia

If your lip game has been feeling a little… meh, Laneige just dropped something that’s about to shift the vibe entirely. Known for turning skincare into a borderline obsession (you’ve definitely heard of their Lip Sleeping Mask, unless you’ve been living under a matte-finish rock), the brand is now bringing the heat with a brand-new player: Glaze Craze Tinted Lip Serum.

This isn't your typical lip tint with a skincare side hustle. We're talking a 95% skincare-based formula that acts like a serum but wears like a dream. Clinically proven to hydrate and visibly plump for up to 12 hours, this glazed-up lip elixir doesn’t just shine—it treats.

And here’s where it gets delicious: each of the six shades is inspired by a different donut flavour. Yes, really. Think rich, glossy pigments with sweet scents to match, plus a finish so glassy you might catch someone staring. Bonus: every tube is topped with a mini donut-shaped applicator that’s equal parts cute and clever, blending color with that soft, gliding touch your lips deserve.

The whole campaign leans into the “Irresistible Glazed Lips” mantra—and it delivers. Light-reflecting ingredients bring that next-level shine, while the non-sticky formula gives you high-impact glow without the hair-trap situation. Whether you’re into sheer finishes or building up the color for more drama, Glaze Craze keeps things versatile.

Laneige has already proven it knows lips—three years running as the #1 lip treatment brand in the U.S. doesn’t lie. But this launch? It’s a shift. It’s fun, it’s indulgent, and it marks Laneige’s return to tinted lip care after playing it safe with balms and masks.

You can get your hands on Glaze Craze starting 11 April 2025, exclusively at Sephora Malaysia. Prefer online retail therapy? From 5 May 2025, it’ll hit Laneige boutiques, the official website, and all the usual suspects—TikTok Shop, Lazada, Shopee, and Zalora.

Until then, consider this your official heads-up: glazed lips are in, and Laneige is making them impossible to ignore.