CU Turns Up the Heat with Korea’s Coolest Drink Craze: Delaffe’s New Fruity Line-Up
Forget lukewarm sodas and boring bottled teas—Malaysia just got hit with a fresh wave of Korean flavour, and it’s arriving in the form of icy, slurp-worthy pouches. Korea’s No. 1 pouch drink, Delaffe, has officially landed in CU stores nationwide, and the new fruity line-up is about to become your ultimate summer sidekick.
Exclusively imported by CU, the convenience store giant that’s become Malaysia’s go-to for cult Korean snacks, the Delaffe pouch range has been designed with tropical weather in mind. From fizzy to fruity, each drink is built for that instant “ahh” moment the second the heat gets too real.
And this isn’t just about new flavours—it’s about bringing a slice of Korea’s vibrant convenience-store culture straight into your hands. “With the new and refreshed Delaffe’s fruity line-up, we are not just introducing new flavours, we are also bringing in a little taste of Korea into the everyday Malaysian life,” said Joe Hyun, CU Business Consultant from BGF Korea. “The Delaffe Pouch Drink comes as ready-to-drink pouch beverages that are refreshing on its own, but inspired by the trendy Korean convenience store mix and match DIY drink culture, now Malaysians get to experience this first hand at our CU outlets across Peninsular Malaysia. If you are craving a treat under the hot sun, just drop by our store, grab a pouch and add your own twist with our soft serve or a simple cup of flavoured ice. At CU, we want every visit to feel like a fun discovery, where exciting flavours and simple pleasures come together in one quick stop, bringing you the true meaning of Korean convenience in one place.”
So, what’s in the pouch? Four new flavours, each bringing their own kind of kick:
Kiwi Ade – A fizzy tang bomb that wakes up your tastebuds. For bonus points, mix it with CU’s creamy soft serve and let the sharp-sweet contrast do the magic.
Watermelon Ade – Smooth, mellow, and ridiculously drinkable. Throw in CU’s flavoured ice (lemon, grape, or sour plum) for a mash-up that’s equal parts bold and refreshing.
Mango Ade – Think ripe, juicy mango in liquid form. Spice-lovers, this is the perfect cooling partner for CU’s Rose Tteokbokki—it’s tropical meets fiery in the best way.
Peach Iced Tea – A gentle, cooling sip with soft peach notes. Pair it with kimbap for a snack combo that’s light, balanced, and totally satisfying.
Of course, Delaffe’s greatest hits are still around—Pear Ade, Peach Lychee Ade, and Green Grape Ade—so whether you’re into zesty, sweet, or something in-between, there’s a pouch with your name on it.
The verdict? CU has turned the humble drink run into a mini Korean getaway. Just grab a pouch, DIY your own mix, and you’ll see why Delaffe is Korea’s number one.
Want in on the hype? Head to any CU outlet across Peninsular Malaysia and stock up. For updates, check out CU on Instagram, Facebook, TikTok, or at https://nicetocu.com.my/.
