Bath & Body Works Turned 35 — And KL Got the Party of the Year
Kuala Lumpur smelled extra sweet this September, and Bath & Body Works was to blame. The fragrance giant hit a huge milestone — 35 years of spritzes, suds, and signature scents worldwide — while also celebrating 10 fabulous years in Malaysia. Two anniversaries, one giant celebration, and a whole lot of Instagram-worthy moments.
From 3 to 14 September 2025, the Centre Court at TRX Kuala Lumpur transformed into a fragrance playground that was basically impossible to resist. Guests wandered through immersive installations, snapped endless selfies against dreamy décor, and dipped into interactive experiences that felt like stepping inside one of Bath & Body Works’ iconic fragrance bottles.
And because no BBW party is complete without goodies, the celebration delivered big time. Shoppers walked away with a limited-edition tote bag (plus playful patches) with RM280 spent, or a hand cream paired with a charm of choice for RM150. Anyone who made a purchase got a complimentary birthday cupcake — because what’s a party without cake? The fun didn’t stop there: a Candy Bar dished out sweet surprises, the photo booth was buzzing, and everyone loved the take-home Fun Packs.
At the heart of it all was Gingham, Bath & Body Works’ iconic fragrance. With its signature blue-and-white checks and notes of blue freesia, sweet clementine, and soft violet petals, the scent proved once again why it’s the brand’s ultimate crowd-pleaser — fresh, vibrant, and perfect whether you’re heading to work or on a date.
Of course, Gingham had company. Five more fan-favourites joined the celebration: Into The Night, A Thousand Wishes, Sweetest Song, Champagne Toast, along with the playful new Colour Run candle collection that lit up the showcase.
“We were thrilled to be celebrating this incredible milestone, and we owe it all to our amazing customers,” said Matthew Gregg, General Manager of Bath & Body Works, Southeast Asia, Hong Kong, and Australia. “Every step of our journey has been inspired by the people who love our fragrances, and we can’t wait to keep creating new scents and experiences that bring joy to their everyday moments.”
With the TRX showcase wrapped and thousands of visitors leaving just a little more scented than when they came in, one thing was clear: Bath & Body Works isn’t slowing down anytime soon. Thirty-five years in, and still making the world a brighter, better-smelling place — one fragrance at a time.
