Amouage Purpose 50: The Fragrance That Dares to Dig Deeper
Some fragrances captivate. Others command. And then there are those that whisper secrets—deep, primal, and ancient. Amouage Purpose 50 Exceptional Extrait belongs to the latter, an olfactory force that doesn’t just scent the skin but sinks its roots into the wearer, pulling them into something deeper, darker, and infinitely more profound.
A year after the launch of Purpose Eau de Parfum, Amouage’s Chief Creative Officer Renaud Salmon and Master Perfumer Quentin Bisch found themselves circling back to their creation. It wasn’t about fixing or refining. Purpose was already whole. But like a tree with roots stretching beyond what the eye can see, the fragrance called out for further exploration. The answer? Purpose 50—an Extrait de Parfum that shifts the gaze from the branches to the roots, from the heavens to the earth.
Frankincense, Reimagined
For Amouage, frankincense is more than a note—it’s a legacy. As a cornerstone of Oman’s cultural and aromatic identity, the resin has been woven through the House’s creations for years. In Purpose Eau de Parfum, it took center stage, presented in its entirety—from bark to branches to the precious resin that flows through its veins. Purpose 50 goes even further.
Bisch dug deep, not just figuratively but olfactively, to unearth the raw, untamed essence of the frankincense tree. He anchored the fragrance in the rooty earthiness of Sand Vetiver, the scorched spice of Papyrus, and the dry, almost primal leatheriness of Saffron. The result? A fragrance that doesn’t rise, but resonates. A scent that doesn’t just exist on the skin but binds to it.
A Fragrance That Feels Alive
Purpose 50 doesn’t follow the typical arc of an extrait de parfum—it’s not about making things richer or more opulent. Instead, it’s about depth. Grounding. Weight. It opens with the sharp, flickering heat of Pink Pepper, but where the Eau de Parfum lifts skyward, this one beckons inward. Almost immediately, the frankincense reveals itself, darker, smokier, more ancient than before. It’s not just resinous; it’s mineralic, raw, like something pulled straight from the earth.
As the scent unfolds, it pulses with contrasts: the velvety suede-like touch of Mystikal, the rugged dryness of Akigalawood, the meditative creaminess of Sandalwood. But perhaps the most unexpected twist is the introduction of Vanillin, a subtle stroke of warmth that softens the edges without dulling the intensity. It’s not sweetness for the sake of sweetness—it’s a bodily warmth, a human connection, a whisper of skin against skin.
A Masterclass in Perfumery
Crafted with an exceptional 50% pure perfume oil concentration and aged for four weeks, Purpose 50 is a testament to Amouage’s obsession with pushing perfumery to its limits. The Extrait format doesn’t just enhance the fragrance—it transforms it, revealing facets that weren’t fully realized in its predecessor. It’s the difference between seeing a tree from above and stepping into its roots, feeling its grip on the soil, understanding its place in the world.
A Flacon That Speaks Volumes
As with every scent in Amouage’s Exceptional Extraits collection, the presentation of Purpose 50 is just as evocative as the fragrance itself. The iconic flacon is drenched in deep, resplendent green, its base fading into near-black, mirroring the scent’s descent into the depths of the earth. Belgian artist Louise Mertens returns to refine her original Purpose visuals, intensifying the greens and weaving in gold to reflect the extrait’s richer, more enigmatic aura.
More Than a Fragrance, A Statement
With Purpose 50, Amouage hasn’t just created another extrait. They’ve crafted an experience—a scent that doesn’t just rest on the skin but becomes a part of it. For those who wear fragrance not as an accessory but as an extension of self, this is an offering like no other.
Ready to experience Purpose 50? This Spicy Woody Extrait de Parfum launches in March 2025, available at Escentials online, Escentials boutiques, SEIBU The Exchange TRX, and Parkson Elite Pavilion KL.
Retail price: RM2,200 (100ml)
