KAZUHA of LE SSERAFIM Is Now a lululemon Ambassador – and She's Not Here to Blend In

K-pop’s ballerina-turned-breakout-star, KAZUHA of LE SSERAFIM, just landed a new gig—and it’s not another stage or chart-topper. It’s lululemon. And it makes sense: this is a partnership built not just on aesthetics, but on ambition, discipline, and straight-up fire.

KAZUHA has officially joined lululemon as their newest global ambassador, stepping into a role that puts her on the same roster as sporting heavyweights like seven-time F1 champ Lewis Hamilton, PGA pro Max Homa, and tennis dynamo Frances Tiafoe. She may come from the world of synchronized choreography and stadium tours, but make no mistake—KAZUHA’s all about movement with purpose, and that’s exactly what lululemon is betting on.

“I’m excited to be a lululemon ambassador. lululemon and I share a deep commitment to inspiring and supporting others to unlocking their full potential through movement,” said KAZUHA. “Whether it's dancing, performing, or simply enjoying a walk in nature, movement is a vital part of my life. I know I can always rely on lululemon’s best-in-class products to help me look and feel my best no matter how I move. Through this partnership, I hope to inspire everyone to express themselves freely and feel alive in every movement – while finding joy in the process.”

lululemon’s latest global campaign, Live Like You Are Alive, is a high-energy celebration of individuality, joy, and the art of showing up as your full self. With KAZUHA in the mix, the brand levels up—bringing in not just a dancer or an idol, but a woman whose every move onstage is a masterclass in discipline meeting expression.

From the flashing lights of sold-out concerts to quiet walks in the park, KAZUHA represents the spectrum of movement and what it means to live with intention. And with lululemon backing her with their signature blend of performance, training, and lifestyle gear, this collaboration isn’t just about what you wear—it’s about how you move through life.

So what’s next? Expect to see KAZUHA front and center in lululemon’s global push to get people off autopilot and into their bodies—with joy, power, and maybe a little sweat along the way.