Zizan Razak Joins G-SHOCK as Its First-Ever Malaysian Ambassador — And It’s About Time
It’s official: Zizan Razak, the undisputed king of Malaysian comedy and blockbuster screen time, has just been named G-SHOCK’s first Malaysian brand ambassador — and the move isn’t just historic, it’s electric.
G-SHOCK, long known for its cult-tough watches and cult-like following, has tapped the Terengganu-born entertainer to lead its charge in Malaysia. This marks a bold new chapter for the brand as it continues its mission to unite the fearless across Fashion, Art, Music, and Sports — or FAMS, in G-SHOCK speak.
From the raw comedy circuits of Raja Lawak and Maharaja Lawak to his crown-winning turns on Super Spontan and Super Spontan All Stars, Zizan has done more than earn his stripes — he’s practically rewritten the playbook for Malaysian entertainers. His filmography is stacked with mega-hits like Polis Evo, Abang Long Fadil, and Mael Lambong, while his hosting chops on shows like Gempak Most Wanted Awards continue to rack up both airtime and online views. If you haven’t laughed at a Zizan moment on your feed, are you even Malaysian?
And then there’s his off-screen persona: real, infectious, and grounded. A motorsports junkie at heart, Zizan’s need for speed isn’t just a flex — it’s fact. In 2024, he traded his spectator seat for the racetrack and competed in the PETRONAS Grand Prix of Malaysia, turning years of fandom into full-throttle action.
That constant reinvention? It’s the same energy G-SHOCK thrives on.
“With G-SHOCK, we’ve always stood for toughness, innovation, and unapologetic individuality. In Zizan, we’ve found someone who lives that spirit effortlessly. He’s bold, sharp, and completely original — someone who can switch from sophistication to sheer energy in a heartbeat. His presence, humour, and influence make him the perfect fit for the G-SHOCK FAMS community, and we couldn’t be more excited to welcome him as our very first Malaysian brand ambassador,” said Yuki Mutsui, Managing Director of Casio Malaysia.
Zizan’s ambassadorship launches with the iconic G-SHOCK 6900 series — the one with the unmistakable front button and triple graph dial. Originally dropping in 1995, the 6900 didn’t just break the mold; it beat it into the ground and set a new one. Thirty years later, it’s still the go-to for those who lead with personality and durability in equal measure.
The theme? “Toughness is Multi-Dimensional.” Fitting, considering Zizan is the kind of all-rounder who doesn’t just play roles — he transforms them. Whether it’s hosting, acting, racing, or cracking up a nation, he wears every hat with confidence, charisma, and that unshakable G-SHOCK grit.
Zizan now joins a regional G-SHOCK ambassador line-up that includes Superbon (ONE Featherweight Kickboxing World Champion), Rizky Ridho (Indonesia’s national football team defender), and Dwight Ramos (Filipino basketball pro and rising star in Japan’s B.League). Together, they make up a cultural collective that’s pushing limits on every stage, screen, court, and street.
With Zizan on board, expect G-SHOCK Malaysia to dive deeper into community-driven campaigns, high-voltage stories, and drops that blur the line between style and substance.
To keep up with the movement, visit www.gshock.casio.com/my and follow @gshock_casio_my. This is more than just a watch collab — it’s a cultural reset in motion.
