ZALORAYA 2025 is Here to Prove That Fashion is a Family Affair

Hari Raya is all about family, tradition, and—let’s be honest—turning up in the freshest festive fits. This year, ZALORA is dialing up the style (and the humor) with ZALORAYA 2025, a campaign that proves fashion isn’t just for the ‘gram—it’s a full family affair, right down to the household pet.

Style, But Make It a Family Tradition

We all know the drill: Every Raya, families step out in coordinated outfits that scream togetherness—or at least attempt to, before the inevitable chaos of last-minute outfit swaps. ZALORAYA 2025 takes this beloved tradition and cranks up the fun, delivering a campaign film that’s equal parts fashion and comedy. Picture this: chic moms in Nurita Harith, effortlessly cool dads in Syomirizwa Gupta, little ones decked out in Maslea, and—wait for it—a cat serving looks in ZALORA’s finest. Yes, even your fur baby gets a wardrobe upgrade this year.

The film taps into the relatable (and sometimes ridiculous) reality of dressing up for Raya, proving that fashion isn’t just about looking good—it’s about having fun while you’re at it.

The Ultimate Raya Wardrobe, Sorted

With a lineup that features Malaysia’s top designers—NH by Nurita Harith, Yadotsa, Syomirizwa Gupta, Maslea—alongside ZALORA’s signature labels, Zalia and Lubna, the campaign highlights a mix of modern modest wear, bold statement pieces, and everyday essentials to suit every kind of celebration. Whether you’re hosting a grand open house or hopping from one family gathering to another, ZALORA has your Raya style covered.

And let’s not forget the accessories—because what’s a lebaran look without the perfect heels, handbags, and a little bling?

Fashion That’s Fun, Fearless, and For Everyone

“Fashion is about confidence, joy, and inclusivity, and that’s exactly what ZALORAYA 2025 brings to life,” says Neha Bhasin, Regional Brand Communications Director at ZALORA. “This year, we’re celebrating every member of the family—because whether you’re styling up for the grand reunion, a cozy house visit, or just posing for the family album, ZALORA has the perfect outfit for the occasion.”

So, whether you’re channeling old-school elegance in a kebaya, rocking a sleek modern baju Melayu, or ensuring your cat is the best-dressed guest at the family gathering, ZALORA is making sure everyone shows up in style this Raya.

Watch the ZALORAYA 2025 campaign film now and get ready to shop the collection that’s as bold, playful, and stylish as you are.

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