YSL Loveshine Factory at ILHAM Event Space: A Celebration of Femininity, Creativity, and Self-Expression
Luxe-edgy couture beauty house, YSL Beauty, just threw down the gauntlet of glam with the electrifying launch of the YSL Loveshine collection in Malaysia. And where better to showcase this explosion of femininity, creativity, and unabashed self-expression than the iconic ILHAM Event Space? Imagine 200 of the country’s top celebrities, influencers, and media moguls gathering to toast to this bedazzling event. Yes, it was as fabulous as it sounds.
Upon arrival, guests were greeted by a pink utopia, thanks to ILHAM’s total makeover. The centerpiece? A colossal YSL Loveshine heart that screamed Insta-gold. Various activations dotted the venue, offering an experience so enticing it could only be coined the YSL Loveshine Factory.
Adding to the star-studded allure, Malaysia’s first YSL Beauty brand ambassador, Meerqeen, graced the event alongside YSL Beauty General Manager Zaireen Ibrahim, and L'Oreal SG MY General Manager of Luxury Products Division, Ricardo Schmidt Diaz. They took center stage for the official launch, kicking off a night that was anything but ordinary.
If music sets the mood, then CHERRYBOMB, the all-female DJ collective featuring DJ Aidaho, DJ Ashley Lau, and DJ Jovynn, set it on fire. Their beats pulsed through the night, hyping up the crowd and adding an extra layer of edgy cool to the evening’s celebrations.
Attendees were swept into a whirlwind journey exploring the Loveshine collection’s offerings and spirit. It was all about being bold, expressive, and unapologetically you – a mantra that YSL Beauty embodies to perfection.
YSL LOVESHINE FACTORY
Visitors were enchanted by the Let Love Shine letter wall, a dreamy spot where guests could leave notes to mark their visit. The factory opened its dazzling doors to the public from 12 July to 14 July 2024, inviting all beauty enthusiasts to dive into a full-on sensory extravaganza and get up close and personal with the Loveshine collection.
The cherry on top? Each visitor could redeem a YSL Discovery Gift at the end of their tour, a perfect memoir from their glittering trip to the YSL Loveshine Factory.
The YSL Loveshine Collection is now available in Malaysia, ready to add that touch of luxury to your everyday. Shop it online at www.yslbeauty.com.my or visit YSL Beauty Stores nationwide. It’s time to shine!
