Unveiling Tsubaki’s Upgraded Formulations with Camellia Oil Force for Shinier, Bouncier Hair

In a city that thrives on style and self-expression, Tsubaki, Japan’s leading haircare brand, turned heads once again with The City of Tsubaki, a sensory showcase that brought together the worlds of haircare and haute pastry. The experience wasn’t just about good hair days; it was a love letter to Japanese artistry, innovation, and the quiet confidence that comes from feeling your best.

Tsubaki unveiled its upgraded formulations powered by Camellia Oil Force, a breakthrough designed to deliver the ultimate trifecta: smoothness, radiance, and resilience. The new line promises that freshly blown-out, salon-perfect hair can finally be an everyday affair.

This new generation of Tsubaki haircare combines centuries-old Japanese beauty rituals with modern science, addressing real-world concerns like dryness, frizz, hair fall, and damage. The result? Hair that not only looks good but feels alive—glossy, soft, and full of bounce.

“Tsubaki’s vision is to make Japan salon-quality care part of everyday life,” said Frederick Ng, General Manager and Country Representative for Tsubaki Malaysia and Indonesia. “With the introduction of Camellia Oil Force, we are offering consumers effective solutions that deliver visible improvements in hair strength, shine, and manageability.” For Tsubaki, it’s about more than just formulas and results. “Beyond results, it is also about giving Malaysians the confidence and joy that comes with feeling their best,” he added.

The Tsubaki Lineup: Hair Goals, Bottled

Every bottle of Tsubaki’s new range feels like a small luxury, designed for those who crave the indulgence of salon care at home.

Tsubaki Premium Moist & Repair Shampoo / Conditioner (RM48 each)
Infused with Hyaluronic Acid and a Moist & Rich Complex, this duo fights frizz and delivers deep hydration that lasts up to 72 hours. Think of it as a moisture shield for your strands.

Tsubaki Premium EX Hair Fall Care & Repair Shampoo / Conditioner (RM55 each)
For those who shed more than they’d like, this one’s powered by Bond Restore Technology to strengthen hair from within. Its Scalp Care Complex, featuring citrus unshiu peel extract, locks in moisture and is clinically tested to reduce hair fall up to five times within ten days.

Tsubaki Premium Cool & Repair Shampoo / Conditioner (RM48 each)
This cooling, refreshing formula is a crowd favourite for Malaysia’s humid climate. It’s scalp therapy in a bottle with an instant chill factor that feels like pure bliss.

Tsubaki Premium Volume & Repair Shampoo / Conditioner (RM48 each)
Need a lift? This formula delivers up to 100 hours of volumised strength and an impressive 128% boost in volume after just one use.

Tsubaki Premium EX Damage Care & Repair Shampoo / Conditioner (RM55 each)
If your hair’s been through heat, colour, or life, this one’s your saviour. Its Ionic-EX Repairing Ingredients use 3D repair technology to restore smoothness and reduce damage from the first wash.

Tsubaki Premium EX Repair Mask (RM65 each)
The crown jewel of the collection, this mask is enriched with Camellia Oil, Royal Jelly, and Ionic Repair Ingredients. 96% of users reported improved repair of hair damage, which basically means you’ll want to schedule a self-care night ASAP.

Where Science Meets Sensory Luxury

As Caryn Loh, Managing Director of Watsons Malaysia and Chief Operating Officer of Health & Beauty Asia, explained, “Watsons has always been dedicated to offering our customers quality products that truly make a difference in their daily lives. The introduction of Tsubaki’s upgraded formulations is timely, as more consumers are actively seeking effective solutions for hair concerns such as frizz, dryness, and hair fall. By making Tsubaki available across our stores and online channels, we are ensuring that Japan salon-quality haircare is now within easy reach for Malaysians everywhere.”

Accessibility meets luxury. That’s the beauty of Tsubaki’s philosophy.

The Face (and Hair) of Effortless Elegance

Arisa Yamanaka, model and lifestyle personality, embodies the spirit of the modern Tsubaki woman—effortlessly balanced and beautifully authentic. “As someone who values simplicity and authenticity in every aspect of my life, from what I wear to how I care for my hair, I always seek the best,” she shared. “Tsubaki’s upgraded formulas with Camellia Oil Force bring together the elegance of Japanese beauty and everyday practicality. The moment I tried it, my hair felt more luminous, resilient, and alive. I am proud to stand behind a brand that blends heritage, science, and sensorial luxury, something I can trust to uphold beauty in real, lived moments. With so many roles to juggle and frequent shoots, I truly appreciate having Tsubaki at home, where I can enjoy the same salon-quality care effortlessly.”

There’s something about the way Arisa speaks about haircare—not as vanity, but as an act of grounding. And that’s exactly the kind of intimacy Tsubaki invites into your routine.

When Haircare Meets Pastry Art

In true Tsubaki fashion, the brand didn’t stop at product innovation. This year’s City of Tsubaki came alive through a creative collaboration with JWC Roastery Malaysia, a homegrown name synonymous with artisanal coffee and pastries.

To mark the launch, JWC introduced a limited-edition pastry series titled “Essence in Bloom”—five meticulously designed creations inspired by Tsubaki’s signature products. Each pastry translates a Tsubaki formula into an edible artwork, blending visual storytelling with Japanese precision. The series first debuted at The City of Tsubaki showcase before rolling out across all JWC Roastery locations, allowing guests to literally taste the brand’s essence of refinement and renewal.

It’s not every day you see a haircare brand collaborating with a roastery, but that’s what makes Tsubaki special. It celebrates beauty as a multisensory experience.

A Celebration of Craftsmanship and Confidence

Through The City of Tsubaki, the brand reaffirmed its place as more than a name on a bottle. It’s a movement dedicated to everyday elegance, self-care, and quiet luxury. From advanced technology to collaborations that inspire, Tsubaki continues to make Japanese salon-quality beauty part of Malaysian life.

Discover the full Tsubaki range exclusively at Watsons Malaysia, both in-store and online. For more updates and inspiration, follow @tsubaki_malaysia on Instagram or visit www.facebook.com/tsubaki.my.

Because great hair doesn’t just happen—it’s crafted, cared for, and made to shine.