Ready to Flex? Under Armour’s SlipSpeed Mega Launches with Star-Studded Event
Under Armour has launched its latest innovation in footwear, the UA SlipSpeed Mega, in Malaysia. This groundbreaking performance trainer is designed to effortlessly transition from high-intensity workouts to everyday wear, redefining what it means to have versatile athletic footwear. Packed with advanced technologies such as UA Flow, Iso-Chill, the BOA® Fit System, and a unique "crushable" heel design, the UA SlipSpeed Mega pushes the boundaries of both performance and style.
To celebrate the launch, Under Armour hosted a vibrant event at Starhill Piazza in Kuala Lumpur, drawing a crowd of notable guests, including actors Andy Teh, Imran Aqil, Alif Muhaimin, and Azrel Ismail, singer Isaac Voo, content creators Leslie Png, Yennis, and Kelvin Yap, and Under Armour Ambassadors Jeff Lau and Irfan Shamsuddin. The event showcased the UA SlipSpeed Mega's dual-mode functionality, offering guests a firsthand look at how the shoe transitions seamlessly from training sessions to daily activities, embodying the brand's ethos of "Flex As You Go."
Celebrating Versatility and Creativity
The launch was highlighted by a collaboration with local graffiti artist Abdul Rashid of Abdulrashade Studio, who created a vibrant mural inspired by the UA SlipSpeed Mega's design. This mural, which captures the essence of the shoe's flexibility and dynamic style, was completed during the event with the help of Under Armour's Commercial Director, Samantha Lim. In addition to the mural, Rashid customized two limited-edition pairs of the UA SlipSpeed Mega, which were given away as part of a lucky draw, adding an extra layer of excitement to the evening.
"When I was designing the mural, I drew inspiration from the flexibility of the UA SlipSpeed Mega footwear and aimed to capture this in my graffiti art," said Abdul Rashid. His creative vision beautifully encapsulated the innovative spirit behind the UA SlipSpeed Mega, offering attendees a unique artistic perspective on the footwear's design.
The event also featured a "Speedwalk" runway, where six local content creators modeled the UA SlipSpeed Mega paired with sportstyle apparel from the UA Unstoppable collection. This runway segment demonstrated how the shoes can seamlessly integrate into any lifestyle, from the gym to the streets. Content creators such as Iyzdham Ang Kim Hwa, Adeline Wong, Theebaan Govindasamy, Vanizha Vasantha Nathan, Anson Yew, and Sonia Naidu took to the runway, showcasing the versatility of the UA SlipSpeed Mega with their own personal flair.
Testimonials from Ambassadors and Content Creators
Under Armour Ambassador Theebaan Govindasamy, a professional athlete, praised the UA SlipSpeed Mega for its exceptional "bounce," emphasizing its performance benefits during training. Content creator Anson Yew expressed confidence in the shoe's ability to support his rigorous workouts, while Adeline Wong highlighted her appreciation for the BOA® Fit System, which allows for a personalized fit that transitions effortlessly between intense training sessions and casual wear.
Model and content creator Vanizha Vasantha Nathan shared her thoughts on the shoe's versatility, noting that the UA SlipSpeed Mega is "perfect for life as a model who is always on the go." Iyzdham Ang Kim Hwa appreciated the shoe's flexibility in mixing and matching with daily outfits, making it an ideal choice for transitioning from the gym to other destinations. Sonia Naidu also praised the UA SlipSpeed Mega for its effortless integration into her everyday office wear, highlighting its comfort and style.
A Musical Performance to Remember
Malaysian singer Ismail Izzani further demonstrated the UA SlipSpeed Mega's versatility during his musical performance. Decked out in both the SlipSpeed Mega and the UA Unstoppable collection, Ismail showcased how the shoes adapt to various activities, moving effortlessly through the crowd while highlighting the footwear’s ability to flex with his dynamic stage performance.
"We want Malaysians to experience the flexibility of the UA SlipSpeed Mega and see how it seamlessly fits into their everyday lives beyond the gym. We hope this celebration offers a glimpse of the excitement and innovation behind our footwear," said Samantha Lim, Commercial Director of Under Armour Malaysia.
Interactive Experiences and Fun Challenges
The event was packed with engaging activities that highlighted the dual nature of the SlipSpeed Mega. Guests participated in active challenges such as Grip N’ Slip, Spin N’ Shoot, and Catch Stick If You Can, which showcased the shoe’s performance capabilities. On the lifestyle side, attendees enjoyed a coffee station with personalized "Flex As You Go" cups and dynamic themed photo corners, blending performance with everyday life.
Introducing the UA SlipSpeed Mega Collection
The UA SlipSpeed Mega features the same hero innovations and tech details that have made Under Armour trainers a favorite among athletes, but with key upgrades that give this collection a more edgy and aggressive look for the bold, style-forward athlete. The shoe boasts an increased midsole height for added cushioning and a run-trail inspired aesthetic, an updated upper with a ripstop graphic rising from the midsole, and a narrowed toe box for a faster and sleeker style.
One of the standout features of the UA SlipSpeed Mega is the convertible heel and lock-down system. Traditionally, when athletes crush the heel of a shoe, they compromise its performance attributes. However, with the UA SlipSpeed heel folding technology, athletes can enjoy a comfortable underfoot experience without sacrificing performance. The BOA® Fit System further enhances the shoe’s functionality, offering a micro-adjustable, personalized fit that allows wearers to secure their foot for tough reps or release the tension for relaxed wear.
The shoe is also grounded in UA Flow technology, the same proprietary foam compound used in Stephen Curry’s signature Curry Flow line, which powers his championship-winning performance on the court. With UA Flow’s lightweight cushioning and pioneering traction, the UA SlipSpeed Mega delivers on both comfort and performance, making it a must-have for athletes and style enthusiasts alike.
Key Features of the UA SlipSpeed Mega
FLOAT. ULTRA-CUSHIONED. Supersized UA Flow cushioning cradles your foot for an almost weightless feel.
FRESH. BREATHABLE UPPER. Reinforced supportive material with engineered venting.
CLICK. BOA FIT SYSTEM. A personalized fit, one click at a time, with a 12-point lockdown system.
COOL. ISO-CHILL PADDED INTERIOR. Heel to toe interior foam padding with cool-to-the-touch Iso-Chill technology.
CLEAN. MACHINE WASHABLE. We made it easy—put them in the wash to keep them fresh and clean.
FLIP. CONVERTIBLE HEEL. Go from train mode to recover mode.
Availability
The UA SlipSpeed Mega will first be available at the Under Armour Brand House in Pavilion Bukit Bintang, priced at RM699. From 15 August onwards, it will be available at all Under Armour Brand Houses across Malaysia and on their official e-commerce platform: www.underarmour.com.my. Whether you're an athlete looking to enhance your training or someone seeking versatile footwear that adapts to your lifestyle, the UA SlipSpeed Mega is designed to keep you moving in style.
