The Pulse of Fashion: Onitsuka Tiger’s 2025 Yellow Collection with MOMO

Onitsuka Tiger has always been at the forefront of fusing fashion with sports, and their 2025 Spring/Summer Yellow collection is the perfect continuation of that legacy. The brand, known for its heritage-driven designs, is once again breaking new ground by marrying traditional elements with modern flair. This collection is a testament to their ability to balance both worlds effortlessly, making it the go-to for those who seek style that pushes boundaries.

Headlining this campaign is MOMO, the charismatic member of global pop sensation TWICE, whose energy and presence embody the essence of the collection. The “Urban Beats” theme draws inspiration from the restless youth, constantly moving to the ever-evolving pulse of the city. It's a collection that captures the spirit of exploration and the thrill of self-discovery, all while embracing the complexity of growth. In this narrative, vulnerability and strength, intimacy and self-expression are not opposing forces but rather coexisting elements of a raw and honest journey.

In the campaign visuals, MOMO wears a striking look that reinterprets everyday garments like lingerie and knitwear through a clean, minimalist aesthetic. The focus is on the delicate details, proving that even the simplest elements can speak volumes. Footwear in this collection plays a pivotal role, with pieces like faux fur-adorned clogs, sleek pumps, and breezy summer sandals adding layers of comfort without sacrificing style. These versatile designs work across a spectrum of occasions, from formal events to casual outings, making the collection perfect for any setting.

What truly sets this campaign apart is its ability to capture the tension between formality and ease, giving the wearer the freedom to express themselves without compromise. It’s fashion that tells a story—a story of growth, discovery, and confidence.

Want a closer look? Head over to Onitsuka Tiger’s official social media pages for the full campaign visuals. If you’re craving some behind-the-scenes action, you’re in luck—exclusive videos are also available on Instagram and TikTok, giving you an intimate look at how this stunning collection came to life.