Prep Meets Pop As Stray Kids and Tommy Hilfiger Take on NYC in Fall 2024
In a move that feels as inevitable as New York’s electric energy, Hilfiger has once again teamed up with global K-pop powerhouse Stray Kids for a campaign that screams, “If you can make it here, you can make it anywhere!”
Picture this: the NYC skyline, bathed in golden hour light, with Stray Kids looking like they’ve just stepped off the runway of your wildest dreams. Tommy’s latest collection is the perfect marriage of classic American prep and the futuristic flair that’s turning heads from Seoul to SoHo. It’s the third time these fashion-forward icons have joined forces, and this time, they’re quite literally on top of the world—well, on top of the Big Apple at least.
“We’re so excited for our fans to see us on top of the world in this iconic New York campaign,” Stray Kids gushed, and honestly, same. Hilfiger himself couldn’t have picked a better crew to embody the vibrant, unbreakable spirit of New York City. These guys are dripping in confidence, and every shot in this campaign proves they were born for the spotlight. “New York City’s skyline is the ultimate stage for an iconic pop culture moment,” Hilfiger said, and we couldn’t agree more. Capturing the raw energy of NYC alongside Stray Kids is like capturing lightning in a bottle—rare, electrifying, and unforgettable.
The Fall 2024 collection is a love letter to New York, blending the city’s classic vibes with Tommy’s signature style. Think sharp chinos, luxurious cable knits, and coats that are so sleek they practically strut down the street on their own. The collection’s highlights include a modernized wool coat in camel that’s destined to be your new fall obsession, and an oversized puffer in a plaid so elegant, it’s bound to become your go-to for battling those brisk city winds.
But let’s talk details. Varsity-inspired bombers, perfectly layered blazers, and loafers that scream sophistication are the name of the game. It’s all about effortless cool with a touch of preppy elegance—the kind that makes you look like you’ve got your life together, even if you’re just grabbing a coffee. The Chelsea boots? They’re not just shoes; they’re a statement.
Stray Kids, fresh off their latest Number 1 on the Billboard 200 with ‘ATE’, are proving that they’re more than just music icons—they’re style icons, too. This isn’t just a campaign; it’s a celebration of ambition, confidence, and the idea that no dream is too big when you’re draped in Tommy Hilfiger. Shot by the legendary Alisdair McLellan, the campaign is all about capturing the essence of NYC and the undeniable star power of Stray Kids. The brand’s iconic red, white, and blue palette never looked so good.
The Fall 2024 collection will be available to shop on tommy.com, in TOMMY HILFIGER stores worldwide, and through select retailers throughout the season. So, whether you’re a die-hard Stray Kids fan or just looking to revamp your fall wardrobe, this collection is your ticket to stepping up your style game. And don’t forget to flex your new fit on social media with #TommyHilfiger and @RealStrayKids. This is NYC. This is Tommy. And it’s absolutely iconic.
