Skechers Is Tapping Into Your Y2K Era—And the Streets Are Watching
Skechers is back at it—and this time, they’re dialing up the attitude. Say hello to the Skechers Street™ Shadow Collection, where Y2K vibes meet 2025 sensibilities. Think chunky, retro-inspired sneakers with sleek, modern upgrades that go hard on style and comfort. Whether you’re pounding pavements in Bukit Bintang or making the rounds at Pavilion KL, these kicks are built to flex with you all day.
Leading the charge? None other than Cha Eun-woo, Skechers Regional Brand Ambassador and all-around heartthrob. In the campaign, he rocks the Skechers Street™ Shadow-Stellar 90—a silhouette that fuses fashion-forward flair with the brand’s signature cushy tech. It’s the perfect pairing of form and function.
“I love how the Shadow-Stellar 90 makes a bold style statement while feeling incredibly comfortable,” says Cha Eun-woo. “It’s perfect for everyday wear.”
The collection isn’t just a nod to Y2K—it’s a full-blown embrace of the era’s unapologetic maximalism. With bold lines, exaggerated soles, and a touch of the futuristic, these sneakers are a throwback reimagined for today’s style rebels.
There are two standouts in the mix:
Stellar OG: Available in three colourways, this one’s for the purists who want that old-school street cred with a twist.
Stellar 90: Offered in two fresh hues, it’s sleeker, sharper, and made for those who live on the edge of tomorrow.
Both silhouettes cater to style-seekers and sneakerheads who don’t just follow trends—they remix them. Whether you're cruising downtown, catching up with friends, or chasing sunsets on rooftops, the Shadow Collection delivers that rare combo: sneakers that look as good as they feel.
“I enjoy pairing them with different outfits to showcase my personal style,” Eun-woo adds.
Now available online and at selected Skechers concept stores, the Shadow Collection isn’t just a drop—it’s a statement. One that says you’re not just showing up; you’re showing out.
Bonus: Get Rewarded for Your Y2K Era Energy
As part of the launch, Skechers is offering an exclusive Gift with Purchase: customers who spend RM550 and above (RM500 for Skechers members) will receive a FREE Cha Eun-woo acrylic photocard stand, complete with a photocard. All purchases must include at least one pair from the Skechers Street™ series. The promo runs from 1–31 May 2025, while stocks last. So don’t sleep on this—these Y2K-inspired kicks and limited-edition merch won’t last long!
Ready to step into the spotlight?
