See the World in Colour: HOYA Malaysia Unveils Sensity Colours for Every Mood, Light, & Moment

Malaysia’s skies don’t play by the rules. One moment it’s blazing sun, the next it’s storm clouds on the horizon. But HOYA Malaysia is here to make sure your vision doesn’t have to keep up with the weather forecast. Enter Sensity Colours — the brand’s latest evolution of its acclaimed Sensity light-adaptive lenses. Think fashion-forward eyewear meets next-level lens tech, made for style-savvy souls who live life on the move.

Launching this month, Sensity Colours promises more than just sharp vision. It’s a mood, a vibe, a way to express yourself — all while protecting your eyes from Malaysia’s infamous glare and relentless UV rays. With its fast-reacting photochromic layer, the lenses shift seamlessly from clear to shaded depending on light conditions. Whether you’re darting between outdoor brunches, car rides, or late-afternoon gym sessions, these lenses adjust instantly — no squinting required.

“We’re excited to offer customers the perfect blend of fashion, functionality, and fun with the introduction of the new Sensity Colours collection,” says Lew Chee Quin, Managing Director at Malaysian Hoya Lens Sdn. Bhd. “Featuring our advanced photochromic lens technology, these spectacle lenses adapt to your environment while protecting your eyes from harmful UV rays and glare. Offering elevated lens colours and sleek design, Sensity Colours provides everyday vision care that looks as good as it performs.”

And HOYA isn’t exaggerating. The Sensity Colours collection drops in six vibrant shades that go way beyond the usual neutrals — Lovely Pink, Green Zen, Aqua Blue, Orange Splash, Energizing Orange, and Dynamic Yellow. These tints aren’t just aesthetic upgrades — they’re functional too. The gradient options (Lovely Pink, Green Zen, Aqua Blue, and Orange Splash) strike the perfect balance between subtle and statement, while the solid tints (Energizing Orange and Dynamic Yellow) boost contrast for outdoor activities. Perfect for runners, cyclists, or anyone chasing sunlight (and style points).

Recent studies show that 7 out of 10 people are sensitive to glare — and those between 18–44 years old are the most affected. That’s exactly where HOYA steps in. By layering in a new grey photochromic filter, the brand ensures clearer, more comfortable vision with true-to-life colour perception. It’s sunglasses-level protection without the hassle of swapping pairs — and with 100% UV protection built right in, your eyes get the shield they deserve.

“We are very excited to launch the Sensity Colours collection at this pivotal moment when the gap between fashion and protective eyewear is narrowing,” says Silvano Larcher, Global Head of Category Management at HOYA Vision Care. “Our spectacle lenses incorporate advanced photochromic technology, providing modular blue light control and protection against harmful UV rays that could contribute to long-term conditions like cataracts. This new collection offers a unique combination of vibrant, stylish lens options all while delivering essential eye care protection through UV protection and sun glare reduction.”

In other words: you don’t have to compromise. You can have the tech and the tint.

But HOYA didn’t stop there. For those who like an extra edge, three optional coatings take the look even further — Hi-Vision SUN Pro, Light Mirror Copper, and Light Mirror Blue. Each adds a unique personality to your lenses: from subtle reflection to bold mirror finishes. The Hi-Vision SUN Pro coating, debuting for the first time in Malaysia, also helps reduce ghost images (yes, that weird double-vision glare from reflections) and enhances contrast for clearer, sharper vision. Translation: you’ll look good and see better.

With Sensity Colours, HOYA is redefining what it means to wear glasses in 2025. It’s no longer about necessity — it’s about expression. Whether you’re chasing sunsets, city lights, or just better eye health, these lenses have you covered from every angle.

Sensity Colours officially drops in Malaysia 15 October 2025. You can check them out (and pick your new signature shade) at sensitylenses.com/my/your-sensity-options/sensity-colours/ or hoyavision.com/my/.

So go ahead — step outside. Let your lenses do the adjusting while you focus on living in colour.