Lifebuoy Unveils a New Way to Think About Skin Health, Starting in the Shower

Malaysia’s weather had been doing what it does best: turning daily life into a full-contact sport for our skin. Between the heat, humidity, rising pollution and the icy blast of office air-conditioning, our skin barrier had been working overtime just to keep up.

Some people battled midday oil slicks, others dealt with dryness or sensitivity from spending hours under vents, and many experienced a confusing mix of both. Yet despite all that, most of us continued treating the shower like a quick formality. Lifebuoy’s latest move aimed to change that thinking entirely.

The brand introduced its Skin Solutions range, a lineup created to transform the everyday shower into a meaningful skin-health ritual. More than a typical body wash, it was formulated to balance, nourish and protect skin that’s exposed to real-world stress all day. The promise was clear: visibly healthier skin in seven days.

“We also know that Malaysians are now more aware and proactive about skin health. Every day, we’re exposed to different environments and lifestyles,” said Farhana Mohd Nasir, Director of Marketing & CSP - Beauty and Personal Care of Unilever MYSG. “That’s where the new Lifebuoy Skin Solutions range comes in. We are moving beyond hygiene and into skin health. With targeted variants designed to meet specific skin needs, this range helps Malaysians achieve visibly healthier skin in just 7 days.”

Beyond Clean: The Science Behind the Upgrade

Lifebuoy reformulated its body wash with a breakthrough Skin Peptide Booster, a dermatologically proven innovation that helped reinforce the skin barrier against daily aggressors. The upgraded formula also locked in moisture so skin could stay smoother and softer long after stepping out of the shower.

The range addressed five key needs: oil control, hydration, glow, soothing sensitivity and deep cleansing. Each variant used 100% natural-origin extracts, enhanced textures and long-lasting fragrances for a more sensorial, elevated shower experience.

A Variant for Every Concern

Each product in the lineup targeted a specific skin challenge:

Charcoal & Mint
Controlled excess oil and maintained reduced sebum levels for up to 8 hours, leaving skin feeling fresh and balanced.

Sea Mineral & Salt
Purified while instantly moisturising, giving skin a renewed and hydrated feel after just one wash.

Lavender & Oatmeal
Soothed and calmed sensitive skin with a gentle formula suitable for daily use.

Shiso & Pink Clay
Revived dull, tired skin and restored glow in just three days.

What Happened at the Lifebuoy Skin Solutions Roadshow

The Lifebuoy Skin Solutions Roadshow took place from 5 to 9 November at Sunway Pyramid’s Orange Atrium, in collaboration with Guardian Malaysia. Visitors explored the full range, got skin-matched to their ideal variant and learned how true skin health could begin with the simplest daily ritual.

Attendees also walked away with free 100ml travel packs, instant RM5 vouchers and a variety of other treats.