Kate Spade New York Lights Up Fall 2025 with Ice Spice, Charli D’Amelio, Laufey, and Reign Judge
Kate Spade New York just dropped a new campaign! The brand’s latest global rollout, “Spark Something Beautiful,” brings together a powerhouse lineup that speaks directly to the next generation. Back in the spotlight are none other than Gen Z icons Ice Spice and Charli D’Amelio, now joined by Grammy-winning artist Laufey and model Reign Judge. Together, they embody the spirit of connection, the kind that turns even the smallest slice of daily life into a moment worth remembering.
Under the direction of CEO and Brand President Eva Erdmann, Kate Spade is steering into fresh territory—blending style, storytelling, and a distinctly youthful energy. The campaign unfolds against the buzz of New York City, where an ordinary street crossing morphs into a visual metaphor for the magic of friendship. One woman becomes four, and suddenly the city itself feels brighter, sharper, alive.
“At Kate Spade New York, we believe that the little moments shared together are what truly brighten life,” says Kaisy Mae O’Reilly, Senior Vice President of Marketing. “Like the Duo Bag, our campaign stars reflect uniqueness and versatility—yet shine brightest together. At its heart, this campaign is about how showing up for each other can transform even the simplest moments into something extraordinary.”
Meet the stars
Each star of the campaign brings something distinct to the table:
Laufey, with her wit and artistry, is all about weaving connection through sound and story. “Music has always been about connection for me—whether it’s with the audience at a concert or the people closest to me in my everyday life,” she explains. “What drew me to this Kate Spade New York campaign is how it captures the beauty of those small, shared moments. I love the idea that friendship can turn something as simple as crossing the street into something magical—that really resonates with how I see the world.”
Ice Spice, forever unapologetic and effortlessly stylish, sees it as a natural fit: “I’ve always admired Kate Spade New York for creating designs that feel bold, universal and chic all at once. Being part of this campaign felt natural because it’s about the people who bring joy to your life and make you feel good. For me, that’s my friends. It’s no secret that behind every successful woman is her girlfriends hyping her up in the group chat.”
Charli D’Amelio, a longtime friend of the house, reflects on what keeps her grounded: “I’m so happy to be working with Kate Spade New York again. This campaign celebrates togetherness, and that means a lot to me because my friends are truly my support system through everything. In the busiest moments of my career, they’re the ones who bring me back to myself and remind me what’s important. I love that Kate Spade New York is shining a light on the fact that life is better when we are together.”
The bag of the Season
Of course, no Kate Spade campaign is complete without a hero accessory—and this time, it’s the Duo Bag, a multitasking dream that can be styled four different ways: shoulder bag, crossbody, clutch, or belt bag. Just like the women fronting the campaign, the Duo is versatile, bold, and impossible to pin down to one definition.
The Fall/Holiday 2025 lineup sees Duo dressed in an array of moods: from neutrals like Cashew Milk and Cinder Grey, to playful pops like Lime Slice, Burnt Sage, and Leopard Multi. For the holidays, jewel-toned hues—Red Jam and Nightshade—take the spotlight. Prices fall between RM1500–RM1800, with new iterations arriving all season long.
When and Where
The Fall 2025 Duo collection officially hits Kate Spade New York stores and online starting September 24, 2025, with the campaign itself running across the brand’s channels through February 2026.
With this drop, Kate Spade is offering a reminder that connection, community, and a little bit of sparkle are what make everyday moments beautiful.
