Huda Kattan Is Back In Full Force - And Full Control

Huda Kattan isn’t just reclaiming her crown—she’s taking the whole kingdom with her. After eight years in partnership with private equity firm TSG Consumer Partners, Huda Beauty is once again fully owned by the founder herself. The move marks a defining moment for one of the industry’s most powerful independent beauty brands.

In 2017, TSG took a minority stake in Huda Beauty—a strategic move that helped fuel global expansion and solidify the brand as a dominant force in the beauty space. But in 2025, the tides have turned. Huda has bought back her equity, officially making Huda Beauty a founder-owned company once more.

And make no mistake: this isn’t just a business deal. It’s a statement.

“Taking back full ownership of Huda Beauty is a deeply very important moment for me,” says Huda. “It says that while many of us dreamers have visions that we are told are too big or not possible to do alone, in actuality, you have all the power you need to change the world yourself!”

Since day one, Huda Beauty has been a rebellion dressed in glam. Built on the belief that beauty is self-made, it has never played by the rules. It’s the brand that turned a $6,000 loan into global domination. The one that dared to drop falsies in Sephora Dubai Mall when influencer-led brands weren’t even a thing yet.

With Huda back at the wheel, the brand is doubling down on everything that made it iconic: transparency, creativity, and a relentless connection with its community. She’s joined at the top by her husband, Christopher Goncalo, as Co-CEO, and sister Alya Kattan, who heads up social strategy—proving that this beauty empire is very much a family affair.

This isn’t a comeback. Huda never left. But it is a new chapter—one that promises bolder launches, deeper engagement, and the kind of fearless industry disruption only Huda can deliver.

Since launching her beauty blog in 2010 and her viral lash line in 2013, Huda has built more than a brand. She’s built a movement. One that’s been recognized by TIME, Forbes, Fortune, and just about every major beauty award out there. From pioneering no-filter, no-Photoshop social media content to spotlighting creators and consumers alike, she’s rewritten the rules of what it means to be beautiful—and who gets to define it.

Her podcast, Huda Hotline, is her latest platform for that mission. It's raw, it's real, and it's everything the beauty industry needs right now: a safe space to unpack what success and self-love actually look like.

With nearly 57 million Instagram followers, 4.1 million YouTube subscribers, and over 10.7 million fans on TikTok, Huda remains the most-followed beauty brand on the planet—and she’s not slowing down anytime soon.

Forget the blueprint. Huda is designing a new one. And this time, she owns every page.