Fresh Line’s Malaysian Debut: Natural Luxury with a Mediterranean Soul
Malaysians, it’s time to dial up the glow. Greece’s cult-favourite beauty brand, Fresh Line, has officially touched down in Malaysia, choosing none other than Sunway Pyramid for its debut store—and it’s about time.
Born in Greece in 1992, Fresh Line isn’t just another skincare brand. It’s a full-on love letter to Mediterranean botanicals, ancient wellness rituals, and the kind of craftsmanship that turns a simple self-care routine into something soul-stirring. The formulas? Over 90% natural content. The experience? Like bottling the spirit of the Greek islands—dreamy textures, intoxicating scents, and visible results powered by high-performance plant ingredients.
Already a heavyweight across 10 countries and 750 points of sale globally, Fresh Line has finally made Malaysia part of its growing empire. What’s their secret? Absolute control. Every step, from research to production, happens under one roof in Greece at a massive 6,000m² bioclimatic facility. Fresh Line doesn’t just make beauty products; they craft them with purpose.
“We are proud to bring Fresh Line’s legacy of natural luxury to Malaysian consumers. Our first store at Sunway Pyramid marks the beginning of our journey to bring beauty that is pure, purposeful and deeply connected to nature. This store is just the beginning—we’re excited to grow our presence across Malaysia,” said Raj Kumar, Director of Fresh Line Malaysia.
You’ll find Fresh Line’s cheerful yellow signature splashed across their new space at Sunway Pyramid’s OASIS (Ground Floor, Lot G1.125C). Step inside and you’re hit with an aromatic wave of lush botanicals and a warm, vibrant energy that feels both uplifting and indulgent. Think personalised skincare and haircare consultations, shelves loaded with handcrafted formulas, and textures and scents you’ll want to bathe in.
"Fresh Line is more than a beauty brand—it’s a celebration of nature, well-being and self-care. Malaysia’s vibrant culture, appreciation for natural remedies and growing love for conscious beauty make it the perfect home for us in Asia. We are excited to introduce Malaysians to a skincare experience that is both effective and sensorial, deeply rooted in Greek beauty traditions,” said Giota Ntarachani, Marketing Director of Fresh Line Greece.
Fresh Line isn’t about chasing trends—it’s about timeless rituals made modern, natural luxury without the nonsense, and beauty that makes you feel as good as you look. Whether you're searching for your next skincare staple or the perfect gift that says "I actually thought about this," Fresh Line’s new Malaysian flagship is where you’ll want to start.
Ready to glow like a Grecian goddess? Visit Fresh Line at Sunway Pyramid, Ground Floor, Lot G1.125C, OASIS—or jump online here and start your journey to skin that loves you back.
