FAME, Reinvented: Rabanne’s It-Girl Gets a Couture Glow-Up

She's bold. She's magnetic. And this time, she's dressed to thrill. Rabanne’s ultimate party girl returns in 2024 with a striking new look—and an even more addictive attitude—with FAME The Couture Edition. A tribute to Parisian nights, fearless fashion, and the kind of glam that doesn’t ask for attention—it demands it.

Ever since it burst onto the fragrance scene, FAME has been the scent of unapologetic femininity. Think: confidence bottled. But this latest chapter? It’s haute, it’s high-impact, and it’s head-turning. Shot against the glow of Paris, the new campaign oozes cool-girl energy. Picture this: the FAME muse, carefree and glowing, dancing under city lights, every step laced in rebellion and runway-level charm.

Say Hello to Rabanne’s Little Black Fur

Yes, she’s had a wardrobe change. The iconic FAME bottle is back—but forget the metal mesh you knew. This time, she’s wrapped in soft, plush black fur. A not-so-subtle wink to Rabanne’s couture codes, the makeover is nothing short of iconic. She’s cinched at the waist with the label’s signature Eight jewel, dripping in gold and monogrammed for the girls who know.

Set in a gleaming gold coffret, this limited edition is no background accessory. It’s a statement piece. A trophy for your vanity. A fragrance for nights that start with champagne and end with sunrise.

What’s Inside? Pure Power.

FAME The Couture Edition is the scent of sophistication on overdrive. Co-created by master perfumers Dora Baghriche and Marie Salamagne, it’s a luxe twist on the original floral vibe—with a bolder, more textured profile. Think creamy incense up top, a flash of radiant iris at the heart, and a vanilla balm base that’s downright addictive. It’s elegance with an edge. A floral that flirts with rock and roll.

Oh, and did we mention? She’s vegan. Made with 86% natural origin ingredients. No compromise. All attitude.

The It-Girl Fragrance Family

The Couture Edition joins the FAME fragrance gang—FAME EDP, FAME Parfum, and FAME Intense—each one built for women who shine on their own terms. Collect them all or find your signature. Either way, you're stepping into your power, one spritz at a time.

Rabanne FAME The Couture Edition (80ml, RM770.00) is now available at AEON, Isetan, Parkson, Sogo, ZALORA, and Sephora (in-store, in-app, and online at sephora.my). Consider this your official invitation to level up your scent game.

You weren’t made to blend in. Neither was she.