Enter the Arena: PUMA x Squid Game Collab Drops with Deadly Coolness
Just when you thought Squid Game couldn’t get any more iconic, PUMA steps in to raise the stakes! The award-winning Netflix phenomenon, loved for its nail-biting suspense and unforgettable style, is back for Season 2—and it’s bringing a killer collaboration to life. Say hello to the PUMA x Squid Game collection: a lineup of apparel, footwear, and accessories that blurs the line between fashion and fandom.
PUMA has reimagined the infamous uniforms of the show’s contestants with a fresh spin on the iconic T7 tracksuit. Inspired by the teal-green suits seen on-screen, this updated version features velour textures and a custom staircase-inspired print (yes, that staircase) packed with hidden PUMA logos. The co-branded chest labels and hangtags add a collector’s touch, while the matching backpack and cap adorned with Young-hee (the spine-chilling doll we all love to fear) tie the look together.
If you’re all about streetwear with a story, the hoodies and graphic tees in this collection are a must. Featuring distressed details and nods to the games that had us glued to our screens in Season 1 (and the new challenges of Season 2), these pieces are your wardrobe’s ticket to the Squid Game universe.
Sneakerheads, Assemble
The collaboration’s footwear lineup is where things get next-level. First up, the Easy Rider sneaker pays homage to the viral “Red Light, Green Light” moment that started it all. Here’s the twist: green panels scratch off to reveal red beneath, and the holographic heel shifts from green to red—just like the game’s sinister commands. Oh, and don’t miss the Young-hee doll hangtag, because why not bring a little creep factor to your kicks?
Then there’s the Suede sneaker, an ode to the show’s infamous stair room. Bright pops of color and zig-zag overlays channel the unsettling maze-like space, while subtle details make these shoes the perfect blend of wearable art and fan tribute.
Think You’ve Got What It Takes? Prove It!
From December 19 to 29, 2024, step into the Squid Game universe at the PUMA x Squid Game activation at Sunway Pyramid (LG2 Orange Wing). Try your hand at the Dalgona Challenge—a.k.a. the sugar-cookie game that separates the players from the pretenders. Succeed, and you’ll win an exclusive Young-hee Doll keychain. Trust us, this collectible is going straight to the top of every fan’s wishlist.
The activation zone also features photo ops so you can flex your new Squid Game drip while striking your best “Player 456” pose. Plus, check out the full collection IRL and maybe snag a pair of those jaw-dropping sneakers.
Don’t Sleep on This Drop
For the ultimate fans, there’s more! Purchase any footwear from the collection at selected PUMA stores, and you’ll score a complimentary Young-hee Doll keychain. But move fast—this gift-with-purchase is as limited as the chances of surviving the Squid Game.
Release Details
The PUMA x Netflix Squid Game collection drops alongside Squid Game Season 2 on December 12, 2024. Prices range from RM189 to RM549, and the collection is available on PUMA.com and at selected PUMA retail stores.
It’s not just a collection; it’s a call to enter the game. The question is—are you ready to play?
