Doublemint’s “Back to the Street” Campaign: Fresh Breath Meets Malaysia’s Boldest Street Eats
Get ready to hit the streets with Doublemint! Malaysia’s favourite mint brand is taking your love for local street food to the next level with their vibrant "Back to the Street" campaign. Kicking off in the heart of Kuala Lumpur at Pasar Seni, this campaign fuses the bold flavors of Malaysia’s iconic street food scene with the refreshing blast of Doublemint, making sure your breath is as fresh as your culinary adventures.
Flavours That Speak—and You Can Too!
Let’s face it—our street food game is on point, but the lingering flavors? Not always ideal for your after-meal conversations. Doublemint has you covered. From spicy laksa to savory satay, you can devour Malaysia’s legendary eats without worrying about post-meal breath. Doublemint’s long-lasting mint is the ultimate sidekick for all your foodie outings, helping you stay fresh no matter what.
At Pasar Seni, the campaign launch featured a pop-up packed with interactive games, fresh mint samples, and a dose of local street food culture. Visitors could indulge in Malaysia’s favourite street eats while staying confidently minty—ready for whatever the day throws at them.
"Back to the Street"—More Than Just Mints
“Street food isn’t just about eating, it’s about the people, the conversations, the culture,” says Sean Jeong, General Manager of Mars Wrigley West Asia. Doublemint’s "Back to the Street" campaign aims to keep those moments fresh—literally. Whether you're enjoying char kway teow in Penang or savoring mee rebus in Johor Bahru, Doublemint will be there, making sure you can confidently enjoy every bite.
And don’t think this fun is just staying in KL! The campaign will be hitting up other food hotspots like Penang and Johor Bahru, keeping Malaysians fresh as they explore the best street food around.
Doublemint Food Trail Contest: Snap, Share, and Win
Feeling inspired by all this food talk? Join the Doublemint Instagram Food Trail Contest and show off your street food adventures! Snap a pic of your favourite food moment, tag the location, and use the hashtags #DoublemintFoodTrail and #DoublemintMalaysia for a shot at winning some exclusive prizes.
Catch Doublemint here:
26 Oct 2024 | Pasar Malam Setia Alam
28 Oct 2024 | Pasar Malam SS2
2 - 3 Nov 2024 | Pasar Seni (Pasar Warna Warni)
4 Nov 2024 | Pasar Malam SS2
6 Nov 2024 | Pasar Malam Taman Connaught
9 - 10 Nov 2024 | Pasar Seni (Cerita Bumi)
16 Nov 2024 | Pasar Seni (Beli Jiwa)
20 Nov 2024 | Pasar Malam Taman Connaught
30 Nov 2024 | Pasar Malam Setia Alam
2 Dec 2024 | Pasar Malam SS2
6 - 8 Dec 2024 | ROCK N’ RIUH
11 Dec 2024 | Pasar Malam Taman Connaught
14 - 15 Dec 2024 | Pasar Seni (Super Duper Sukantara)
16 Dec 2024 | Pasar Malam SS2
18 Dec 2024 | Pasar Malam Taman Connaught
21 - 22 Dec 2024 | Pasar Seni (City Campers)
So what are you waiting for? It's time to hit the streets, indulge in your favourite flavours, and stay confidently fresh with Doublemint!
