Comfort Meets Power: Yuna and ECCO Champion Women Who Do It Their Way
ECCO just made its boldest move yet. The Danish powerhouse of premium footwear and leather goods has tapped none other than Yuna—the Malaysian-born, globally recognized music icon—as the face of its latest campaign.
It’s a perfect match. Yuna is the blueprint for modern icons: fearless, unapologetic, and always in her own lane. Her music? Boundary-breaking. Her style? Effortlessly cool. Her presence? Undeniably powerful. She doesn’t just move through spaces—she owns them. And that’s exactly the energy ECCO is channeling with its Icons That Last campaign.
More Than a Name—An Impact
For ECCO, being an icon isn’t about recognition. It’s about leaving a mark. It’s about reshaping the narrative, challenging expectations, and showing up authentically—even when the world tells you to conform. Yuna embodies all of that.
“What makes a woman iconic is being authentically yourself. It sounds simple, but it’s challenging in a world that often places women in boxes,” Yuna shares. “Being iconic isn’t measured by material achievements. It starts with self-validation and the courage to ‘step boldly’ as yourself.”
She’s been there. From Kuala Lumpur to the global stage, Yuna has navigated an industry that often underestimates women—especially those who refuse to fit a mould. But she’s never compromised. She’s built a career on her own terms, and she’s using her platform to empower others to do the same.
Step Boldly, Walk Comfortably
With ECCO, the message is clear: Style and substance aren’t mutually exclusive. The Icons That Last campaign introduces the 12-Hour Heels Collection, featuring the ECCO SCULPTED ALBA 65—a block-heeled sandal engineered with ECCO’s Fluidform™ Direct PU injection technology. Translation? Heels that actually feel good.
For Yuna, that’s a game-changer.
“Footwear plays a crucial role for me, especially as a performer. Imagine being on stage for hours or attending multiple events daily. Comfort is essential,” she says. “ECCO echoes my personal belief in fashion—it should be unique, interesting, and fun, but above all, quality and comfort must come first.”
The Spring/Summer 2025 women’s collection is built for women who refuse to slow down—those who carve their own paths, challenge the norm, and make every step count.
Where to Shop
Yuna’s ECCO campaign kicks off on International Women’s Day, a fitting launch for a collection designed to support and celebrate women in every way. The Spring/Summer 2025 collection is available now at select ECCO stores and ecco.com.
For more updates, follow ECCO:
Facebook: ECCO Malaysia
Instagram: @ecco
Icons don’t wait for permission. They just step forward—and step boldly.
