Coach Unveils Holiday Campaign “The Gift for New Adventures”
Coach is back with a holiday campaign that’s all about confidence, self-expression, and stepping into something new. Titled The Gift for New Adventures, the campaign positions the brand as the ultimate holiday destination for gifts that spark courage in the year ahead.
The campaign stars a diverse cast of Coach Community members, blending familiar faces with fresh talent. Global ambassadors Elle Fanning and Charles Melton return, joined by model and actress Kōki, artist SOYEON, and singer-songwriters Griff and Ravyn Lenae. Together, they embody Coach’s belief in the Courage to Be Real, showing off their talents, personalities, and unique sense of style.
The campaign unfolds through a series of vignettes that position Coach bags as trusted companions for bold new journeys. The holiday season often brings fresh starts, whether it’s embarking on a trip, revisiting a passion, finding time for solo inspiration, or reconnecting with friends and family. In each story, the lead characters face defining moments and choose to explore new paths, carrying their Coach bags as symbols of confidence, security, and self-expression.
Photographer and director Dan Beleiu captured both moving images and stills for the campaign. The featured bags include holiday highlights like the iconic Tabby in classic and softer new silhouettes, the Empire, Brooklyn, and the brand-new Mott Messenger from Coach’s New York family of bags. The campaign also spotlights versatile favorites like the Teri and Nolita, paired with ready-to-wear and footwear from the winter collection. Key pieces include Teddy coats, shearling puffers, flocked dresses, leather jackets, and the Soho Sneaker.
The campaign’s visuals are complemented by a funky soundtrack, with music provided by Keith Mansfield’s “Funky Fanfare.” Styling credits go to Max Ortega, while hair and makeup teams brought each personality to life, including Jenda Alcorn for Elle, Candice Birns for Charles, and Mika Iwata for Kōki. Creative direction was led by APE_CC with strategic support from Mandai Loop.
Coach’s holiday campaign doesn’t just celebrate gifting—it celebrates courage, individuality, and the excitement of stepping into something new with confidence.
