Chryseis Tan Powers Up Cosway’s Next Chapter with Cosway Reimagined
The vibe at LaLaport BBCC was electric on Day Two of Cosway Reimagined. And the spark? CEO Chryseis Tan. Taking the stage for her first public address since stepping into the role, she wasted no time laying out her game plan: revive the brand, reignite its people, and rebuild the business for a future that feels fresh, fearless, and firmly in tune with today’s generation.
“Leading a company with such a proud legacy is both a privilege and a responsibility I embrace fully,” Tan told the packed crowd. “Cosway Reimagined is our commitment to what comes next — fresher, bolder, built to thrive for generations ahead.”
No fluff, no hesitation—just vision.
A Lifestyle Brand with Bite
Tan’s keynote doubled as the big reveal of Cosway’s newest lifestyle brand: indie at heart, grounded in clean science, and built for modern living. Think skincare that actually works, supplements that fuel ambition, and lifestyle essentials that don’t just sit pretty on your shelf—they move with you.
The launch zone was buzzing with interactive displays, testers, and live demos. Influencers and early adopters shared their hauls in real time, giving the event some serious social media heat.
Celebrating the Hustlers
The day wasn’t just about shiny new products. Cosway carved out space to celebrate its own people with the MPOS Elite Recognition Ceremony. Top-performing entrepreneurs and store operators took the spotlight, proving that grit and hustle still sit at the core of the Cosway DNA.
Partnerships That Pack a Punch
In a move that signals serious intent, Cosway locked in partnerships with global heavyweights: LocknLock, Zerocipe, Kolmar BNH, Ildong Bioscience, and Davos Life. These MOUs aren’t just for show—they’re paving the way for a product pipeline that’s science-backed, globally competitive, and exactly what modern consumers are asking for.
Knowledge, Energy, and a Little Glam
The event didn’t slow down. Media and guests were taken on a guided tour before settling into a panel with health advocate Kit Mah and nutritionist Yun Zun, who shared real-world tips on wellness and nutrition.
Later, the energy ramped back up with Regenix’s top sales recognition ceremony, celebrating leaders pushing Cosway’s health-focused supplement line. A Grand Lucky Draw kept the adrenaline flowing with big prizes, while a makeup tutorial closed the night on a high—leaving beauty fans with new tricks to test out.
All day, LaLaport BBCC was alive with product showcases, live demos, and influencer-led sessions. It wasn’t just an event; it was a living, breathing preview of Cosway’s new direction.
“Today is all about showing our community what the future of Cosway looks like,” a spokesperson said. “From recognition ceremonies to interactive experiences, the energy from our members, leaders and partners was incredible. And this is just the beginning.”
What’s Next?
Cosway Reimagined wraps on 28 September with one last burst of family-friendly activities, fitness sessions, health talks, and final offers for visitors. If Day Two is anything to go by, Cosway isn’t just reimagining itself—it’s rewriting the playbook.
