Charlotte Le Bon Joins Guerlain as Their New Bee Ambassador—And It's More Than Just a Title
When you think of beauty, bees might not be the first thing that comes to mind. But for Guerlain, one of the most storied maisons in the industry, bees are more than a passing motif—they’re a symbol of survival, creativity, and environmental responsibility. And now, Charlotte Le Bon, the Canadian-born artist, actress, and director, is stepping into a bespoke role as Guerlain’s Bee Ambassador, announced just in time for World Bee Day on May 20.
This move isn’t just about adding another famous face to their roster. It’s about shared vision. Guerlain and Le Bon are aligned in their obsession with nature, their commitment to the arts, and their belief that beauty should mean something.
Art, Activism, and Unapologetic Nature Worship
Raised in the lush Laurentides north of Montreal, Le Bon isn’t some city-dweller suddenly discovering her eco side. Nature has always been her first muse—long before museum walls and film sets. After resettling in her childhood region in 2020, she doubled down on her environmental values, weaving them through her work in cinema, painting, photography, and more.
“Nature has boundless evocative powers and is both my refuge and my muse. I’m extremely proud to become Guerlain Bee Ambassador, a role that will allow me to connect with a wider audience, especially concerning bees, which hold an absolutely vital place in our ecosystems,” says Le Bon.
This isn't her first foray into environmental advocacy either. Le Bon also lent her voice to Anthropocene: The Human Epoch, a 2018 documentary tackling the brutal imprint of human industry on Earth. She’s not just another pretty face holding a flower in a campaign shoot—she’s deeply, vocally invested.
Bees: The OG Guerlain Icons
Guerlain’s relationship with bees is nothing new. Ever since a golden bee landed on the maison’s now-iconic 1853 fragrance bottle, the insect has become a spiritual guide for the house. Not only are bees aesthetically powerful—with their dazzling diversity of shapes, colors, and behaviors—they are critical to ecosystems and our food supply. In short, without bees, beauty dies.
The Maison has spent over a decade backing that symbolism with real action. From its Guerlain for Bees Conservation Programme, to Women For Bees (an initiative that intersects biodiversity and female empowerment), and Bee School (which educates the next generation on pollination and planetary survival), Guerlain has turned admiration into activism.
Now, with Le Bon onboard, Guerlain is entering a new era of storytelling—one that mixes science, art, and experience. As Bee Ambassador, Le Bon will collaborate on immersive projects and lend her perspective to initiatives like the brand’s new partnership with the Space for Life Foundation.
More Than Just a Muse
For Guerlain CEO Gabrielle Saint-Genis, the match couldn’t be more natural: “Guerlain has always collaborated with artists who passionately embody its values of authenticity, commitment and excellence. I am therefore delighted to welcome Charlotte Le Bon to our family. She is a fascinating woman whose eye, singularity and sensibility will support – in an inspiring and spirited way – our mission for a future that is more respectful towards the living world.”
Le Bon’s role is more than symbolic. She’s here to provoke thought, celebrate the wild, and help mobilize a future where art and nature don’t just coexist—they empower one another.
So no, this isn’t just another brand-artist link-up. It’s a call to pay attention—to the small creatures that keep our world alive, and to the people using their platforms to protect them.
