Bottles, But Make It Art: INNISFREE’s Latest Drop is a Statement, Not Just Skincare
You’ve emptied your serums. Tossed the jars. Moved on. But what if your beauty waste got a second shot at life — this time as something bold, collectible, and meaningful?
INNISFREE’s BOTTLE RE:PLAY campaign is doing just that. In its latest edition of the sustainability-driven initiative, the K-beauty heavyweight teams up with South Korean print artist Makitoy, giving its bestselling Green Tea Seed Hyaluronic duo a punchy, art-fuelled makeover — and a purpose.
Here’s the tea (green, obviously): the limited-edition versions of INNISFREE’s Green Tea Seed Hyaluronic Serum and Green Tea Seed Hyaluronic Cream are now dressed in vibrant Makitoy designs — but the real flex? Each bottle and jar is crafted from 25% recycled glass, collected through INNISFREE’s own in-house recycling efforts. This isn’t just beauty with a conscience — it’s skincare with soul.
The Serum That Keeps On Giving
Green Tea Seed Hyaluronic Serum
RM137.00 | 130ml
INNISFREE’s #1 bestseller just levelled up — and yes, it's gone jumbo. Designed to go on right after cleansing, this feather-light serum delivers a serious hydration punch. Think 100% instant hydration satisfaction, thanks to Beauty Green Tea and micro-encapsulated hyaluronic acid that dives deep for a glow-up from within. The formula? 7X more hydrating, non-sticky, and prepped to set your entire routine up for success.
Tested by: Acorn Marketing & Research Consultants (HK) Ltd., 11–25 April 2023, 30 adult women aged 20–35
Lock It In
Green Tea Seed Hyaluronic Cream
RM110.00 | 50ml
A moisturiser that doesn’t just sit pretty. This cream is built to lock in hydration for 100 hours straight, fortified with five types of hyaluronic acid, ceramide, squalene, and cholesterol. Translation: a double-duty moisture shield that reinforces your skin barrier while giving you that healthy, bouncy glow. It’s also spiked with green tea probiotics to keep oil and moisture levels in check — and yes, it’s sensitive skin–approved with a fast-absorbing, non-greasy finish.
Tested by: Global Medical Research Center, 20–31 May 2024, 31 adult women aged 20–49
Sustainability isn’t a trend — it’s a movement. And INNISFREE’s latest drop proves you don’t have to sacrifice performance or style to do better. Art, science, and skincare? This one checks all the boxes.
Available now, but not forever.
