Blush Beats & Rooftop Heat: Maybelline’s SUNKISSER LIVE! Takes Over
What happens when the world’s No. 1 makeup brand decides to throw a party? You get SUNKISSER LIVE!—a high-voltage fusion of music, makeup, and unfiltered self-expression. Held at the Central Rooftop Garden of LaLaport BBCC, the sunset-lit launch wasn’t just another beauty event—it was a full-blown mood.
The star of the show? Maybelline’s latest power move: the Sunkisser Liquid Highlighter Blush Collection. Seven buildable, skin-loving shades designed for all Malaysian skin tones, serving up a luminous glow that sticks around for 12 hours—no matter how oily or acne-prone your skin may be. Lightweight, seamless, and made for real life, it’s the kind of multitasking product that doesn’t just enhance your look—it elevates your confidence.
“As a brand, we’ve always stood for more than just makeup,” said Ashlee Ng, General Manager of the Consumer Products Division at L’Oréal Malaysia and Singapore. “Maybelline is here to empower—giving women the tools to show up and take on anything. That’s why we continue pushing boundaries, delivering trend-forward products that give our consumers endless ways to play, explore, and express themselves. That timeless tagline still hits hard—Maybe she’s born with it, maybe it’s Maybelline.”
And let’s talk about the vibes. SUNKISSER LIVE! pulled in a crowd that came for the glow but stayed for the energy. British breakout Henry Moodie hit all the right notes with his emotive set, while Malaysia’s own DOLLA closed the weekend with a fierce, no-holds-barred performance that reminded everyone exactly why they’re pop powerhouses. Add in appearances by TikTok stars and other rising talents, and you’ve got an event that blurred the lines between a beauty launch and a music festival.
In true Maybelline fashion, the brand didn’t just bring the product—they brought the future. SUNKISSER LIVE! introduced Malaysia’s first-ever in-real-life TikTok shop, creating an immersive experience where beauty lovers could test, shop, and snap all in one place. It was a playground for creators and fans alike, showing exactly how makeup moves in today’s digital-meets-physical world.
From golden hour selfies to high-impact performances, SUNKISSER LIVE! was a masterclass in modern beauty culture: bold, inclusive, and community-driven. It’s not just about looking good—it’s about feeling unstoppable.
The Sunkisser Liquid Highlighter Blush Collection is now available via TikTok, Shopee, Lazada (Maybelline New York Official Store), and all major retailers. Let the glow-up begin.
