Age-Defying, Science-Backed, and Rose-Fueled: Lancôme’s New Cream Means Business

What if your skin could actually turn back the clock—without filters, needles, or wishful thinking? Lancôme thinks it’s possible. Enter: Absolue Longevity The Soft Cream. It’s sleek, it's science-backed, and it’s rewriting the rules on aging.

The secret sauce? Absolue PDRN, an exclusive, patented ingredient that isn’t just some fancy buzzword. It’s clinically proven to rewind five years of visible aging in just one month. Yes, you read that right—five years. This powerhouse targets the cellular engine room where 90% of your skin’s energy is produced, helping your complexion bounce back stronger, brighter, and visibly firmer.

But this isn’t just another anti-aging cream pretending to be your best friend. It’s a full-blown sensorial experience. The velvety formula melts into the skin like second nature, delivering deep nourishment with every application. The texture? Silky. The finish? A glow so revived, it could have its own comeback tour.

At the core of this formula is the Absolue Perpetual Rose—a bloom that doesn’t know how to quit. This rare flower blossoms all year round and lends its resilience to the cream’s longevity-boosting mission. In fact, more than 100 roses are used to extract just one gram of the prized Absolue PDRN. Think of it as botanical alchemy backed by cutting-edge longevity science.

Need receipts? Alongside Absolue PDRN, the cream is packed with skin-loving heavyweights like:

  • Rose CO₂ Extract: A potent antioxidant that soothes, nourishes, and revives tired skin.

  • Proxylane: A skin-density booster that reinforces firmness and elasticity.

Let’s be clear: this isn’t just skincare—it’s strategy. It’s about investing in your skin’s future and reclaiming your timeline.

Lancôme Absolue Longevity The Soft Cream launches 1st May and will be available at all Lancôme boutiques, counters, and online at www.lancome.com.my for RM1,240.00 (60ml) | RM800.00 (30ml).

Looking for a skincare moment that actually means something? This is it.

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