Ace of the Game: Wilson’s First Tennis 360 Store Smashes into Suria KLCC

4 Jun

Kuala Lumpur just got its serve — and it’s a power play.

Wilson has officially launched its first Tennis 360 concept store in Malaysia, right in the sleek halls of Suria KLCC. You won’t need to fly to Roland Garros to experience that clay-court elegance anymore — Wilson is bringing the prestige and pulse of the international tennis scene straight to the heart of the city.

More than just another retail outpost, this flagship sets a new benchmark for racket sports culture in Southeast Asia. It’s part of Wilson’s larger direct-to-consumer strategy, and judging by what’s on offer, this isn’t your average sports store. It’s a full-on immersion.

Picture this: pro-level rackets, head-to-toe tennis fits, high-performance footwear, and gear for padel and pickleball — all under one roof. Whether you're new to the game or you’ve been chasing down cross-court shots for years, this place speaks to every level of play.

At the center of the store is the “Way to Win” journey — a guided retail experience that maps out your growth as an athlete. It’s less about pushing products and more about progress. The store also features the Tennis Experience Area, a dynamic space where live lessons and community events will unfold regularly. It’s a nod to Wilson’s mission of building an inclusive space that champions performance, yes — but also play.

And then there’s the drop everyone’s talking about: the 2025 Roland Garros Collection. The new lineup includes the Blade 98, Clash 100, and Shift 99 Session de Soirée — all crafted to fit different styles of play, whether you thrive on control, crave spin, or play for comfort. The design? As elegant as a night match in Paris. The collection is inspired by the grandeur of the only clay-court Grand Slam, with signature bags and apparel to match.