A Luminous Affair: Deepavali Shines Bright at the Curve
Deepavali has officially taken over the Curve—and let’s just say, this year’s celebration is glowing on another level. From 3 to 20 October, the Petaling Jaya landmark mall transforms into a vibrant ode to light, colour, and community with its festive campaign, “Luminous Deepavali: Blessings in Every Bloom, Light in Every Corner.”
Forget minimalism—this is Deepavali done big, bold, and beautiful. The mall’s Centre Court has been reimagined as a radiant dreamscape: think towering orange arches dressed in intricate Indian motifs and glittering lanterns, leading to a massive golden diya encircled by a kaleidoscopic kolam, lush floral arrangements, and peacock-inspired displays that practically shimmer under a chandelier made of paper fans and tassels.
But it’s not just about eye candy. As Elaine Liew, General Manager of the Curve, explains,
“Deepavali is a time of light, joy and renewal that celebrates the triumph of good and evil, as well as unity. At the Curve, we wanted to capture this essence by offering not only vibrant festive experiences, but also by meaningful opportunities for our community to come together, celebrate, and share blessings.”
And she means it. This year, the Curve isn’t just celebrating light—it’s spreading it. Partnering with SKJT Ladang Edinburgh, the mall is lending a hand to refurbish the school’s reading facilities, turning them into a mini library and cozy reading corner complete with freshly painted walls, new furniture, and bookshelves brimming with stories. It’s a small but mighty way to bring inspiration and imagination to young readers.
The spirit of giving doesn’t stop there. From 3 to 20 October, shoppers can also join the “Kongsi Kindness” initiative by donating essentials—think biscuits, shower gels, cooking oil, and other daily must-haves—at a dedicated booth in the Centre Court. Every contribution will go to a selected charity home once the festivities wrap, ensuring that Deepavali’s blessings reach those who need them most.
“The Curve is proud to be more than just a shopping destination. We want to be a place where celebrations are meaningful and heartfelt,” Liew adds. “Through every activity, initiative, and gesture, we hope our shoppers are able to create lasting memories while they embrace the spirit of Deepavali with us.”
Of course, no Deepavali celebration would be complete without a dose of culture and fun. Throughout the campaign, the Curve will be hosting live cultural performances that spotlight the beauty of Indian dance—from Bharathanatyam and Odissi to Kathakali, Vilakku, and even Bollywood fusion showcases that’ll have you tapping your feet.
For those who love to get hands-on, there’s a lineup of interactive workshops where you can try your hand at rangoli making, saree draping, henna art, laddu crafting, flower tying, and even masala tea preparation. And if you’ve got a competitive streak, don’t miss the Deepavali Word Search Wall—spot a word, snap a pic, tag @thecurve_official, and you might just score shopping vouchers.
And because retail therapy is an art form of its own, the Curve has rolled out a Gift-with-Purchase programme to keep the festive spirit alive:
Spend RM100 to redeem a set of Luminous packets.
Spend RM300 to snag a Deepavali Signature Market Gift Pack plus a set of Luminous packets.
Meanwhile, the Saravedi Bazaar sets the stage for all your festive shopping needs—sarees, sweets, accessories, and artisanal treasures by local vendors, all curated to keep the Deepavali glow going long after the lights fade.
This season, whether you’re there for the vibrant decor, the cultural showcases, or the chance to give back, the Curve’s message is crystal clear:
Let every bloom be a blessing, and every light a spark of hope.
Stay tuned for more updates and festive highlights on Facebook and Instagram @thecurve_official—and get ready to step into a Deepavali celebration that truly shines from every corner.
