5,000 Smiles and Counting: LISTERINE® & Watsons Want You to Swish, Snap, and Rethink Mouthwash
You know the drill: brush, floss… and rinse? That last one doesn’t always make the daily cut — but LISTERINE® is here to change that. Teaming up with Watsons Malaysia, the brand is giving oral hygiene a full-on glow-up with its Swish & Snap campaign — a full-sensory, science-meets-selfie experience that’s currently shaking up Kuala Lumpur at Kenny Hills Baker on The Park @ TRX.
The campaign kicked off with a clear mission: to get Malaysians swishing and smiling like never before. Backed by over 135 years of clinical studies, LISTERINE® isn't just another pretty bottle in your bathroom. Its science-led, essential oil-powered formulas are designed to go where your toothbrush can’t — think deep in between teeth and way down along the gumline.
“As a brand, LISTERINE® has more than 135 years of clinical studies and scientific support with clinically-proven essential oils at the core of our formulations that power the efficacy of our products,” said Frances Anne Velante, Head of Marketing for LISTERINE® Malaysia & Singapore. “This year, we are excited to be able to partner with Watsons Malaysia again to bring the Swish & Snap campaign to all Malaysians, for an in-depth understanding of the science behind why adding mouthwash is essential to our daily oral care routines.”
But this isn’t your typical rinse-and-go PSA. The Swish & Snap campaign leans heavily into the interactive: guests can walk through an immersive multi-zone experience designed to educate and entertain — with a few Instagram-worthy moments along the way.
What to expect at Swish & Snap?
Science Zone & Plaque Check: Here’s where it gets real. See for yourself what brushing misses and how plaque sets up camp in your mouth — and catch a live plaque-check demo to really drive it home.
Swish & Snap Zone: Experience that LISTERINE® sting (that’s the bacteria dying) followed by a photo booth moment you can actually feel good about — because that smile? It’s scientifically cleaner.
Redemption Corner: Swish. Snap. Score. Those who complete the full experience walk away with some sleek LISTERINE® loot.
At the launch, dentist Dr. Kayla Teh and content creator Jenn Chia broke it down in a candid chat about how rinsing twice a day with LISTERINE® can majorly upgrade your oral game. They both emphasized how small habits — like rinsing for just 30 seconds twice daily — go a long way in eliminating bad-breath-causing bacteria and reducing plaque buildup. Think: 5x more cleaning power compared to brushing and flossing alone.
And because big change starts with small wins, the campaign is out to collect 5,000 photos of #HealthySmiles from LISTERINE® users across Malaysia — starting with a week-long pop-up at TRX from 23–29 June 2025 (Lower Ground, right in front of Watsons).
Bottom line? If you're still treating mouthwash like a bonus step, it’s time to swish smarter. LISTERINE® isn’t just refreshing — it’s essential.
Follow @listerinemy and get in on the action with #ListerineSwishAndSnap.
