This New Malaysian Toothpaste Brand Wants You to Break Up with Boring Brushing
Brushing your teeth is the one part of your self-care routine that’s still stuck in the Stone Age. You’ve upgraded your skincare, your shampoo smells like a tropical cocktail, but your toothpaste? Still minty, still bland, still a chore. Enter Flavrs — a Malaysian oral care brand that’s here to flip the script.
Forget everything you know about toothpaste. Flavrs doesn’t just clean your teeth — it wants to turn brushing into a ritual you actually look forward to. The Halal-certified brand launched with four punchy, proudly local flavours: Tropical Pandan, Coconut Breeze, Rosy Glow, and Lavender Smile. They’re fresh, unexpected, and about a thousand times more exciting than that same ol’ mint your parents forced on you since Standard One.
“We’ve all been using the same few brands since school and none of them reflect who we are,” says Stephy Sam, founder of Flavrs. “Life is already full of routines. Your toothpaste doesn’t have to be one more boring thing.”
Stephy isn’t wrong. While Malaysia’s personal care industry is booming — on track to hit US $1.52 billion by the end of 2025 — oral care has been largely left behind. Skincare is getting smarter, haircare is getting fancier, but toothpaste? It’s been stuck in the past. The few flavours on offer barely scratch the surface of what Malaysians actually love — until now.
What makes Flavrs different isn’t just the flavours (though those are game-changers). It’s the whole vibe. The brand was built from the ground up with clean beauty values in mind: no fluoride, no SLS, no animal testing, and nothing your dentist would side-eye. Instead, they use Nano-Hydroxyapatite, a science-backed ingredient used in Japan and Europe that helps strengthen enamel without the side effects of fluoride.
It took five years — and over 100 test batches — to get the flavours just right. The result? A range that’s equal parts nostalgic, fun, and genuinely effective. And they’re just getting started. More boundary-pushing flavours are in the works, and if you ask us, this is the kind of experimentation the oral care aisle desperately needs.
Each formula is made with over 94% natural ingredients and comes in sleek, recyclable pump packaging that deserves a spot on your bathroom counter. No more hiding your toothpaste in the cabinet like it’s some shameful secret.
The best part? Flavrs is rolling out with a Starter Kit (RM39.90) featuring all four launch flavours — and it’s 25% off for a limited time at Flavrs. Perfect for brushing based on your mood (because why not go from coconut in the morning to lavender at night?).
Behind the scenes, the brand is backed by a team of oral care veterans with over three decades of experience, which means you're not just brushing with a pretty product — you're brushing with serious know-how. And with co-branded drops, retail experiments, and pop-ups on the horizon, Flavrs is plotting something bigger than just selling toothpaste. They want to make brushing culture-worthy.
Flavrs isn’t trying to be another bathroom basic. It’s reimagining what toothpaste could be — personal, playful, and proudly Malaysian. And honestly? It's about time someone did.
