Coach's New Soho Sneaker Is Here to Keep Up With Your Life — Not Just Your Walk

Coach just dropped a campaign that's about way more than just looking good on the sidewalk. “Not Just For Walking” is the name of the game, and it’s pushing the brand’s latest Soho Sneaker straight into the spotlight. This isn't your average sneaker launch — it's a full-blown celebration of self-expression.

Leading the charge? A seriously cool cast: singer-rapper Audrey Nuna, model Giovanna Ramos, college basketball phenom Tahaad Pettiford, WNBA powerhouse Satou Sabally, and NASCAR trailblazer Toni Breidinger. From music to sports to style, each of them brings something raw, real, and unmistakably them to the table — the kind of energy Coach is tapping into as part of its “Courage to Be Real” mission, which encourages everyone to own every side of who they are.

Instead of chasing hype, clout, or resale drama, Coach wants you to actually live in your sneakers. “With the launch of our Coach Soho sneaker, we wanted to tell a different kind of story. Not about hype. Not about status. Not about collecting. But about real life—and what consumers want from a sneaker today. Style that adapts to the many expressions of who they are," said Joon Silverstein, Chief Marketing Officer at Coach. “We brought this idea to life with a campaign featuring an amazing cast of talent who are each shaping culture in their own way at the intersection of sport, music and fashion."

The Soho Sneaker isn’t about fitting into a mold — it’s about smashing right through it. Whether you're on the court, on the track, on stage, or just living your everyday hustle, this is a sneaker built for all of it — and for all of you.