From Past to Present: WarisandUck’s Homage to Family Legacies
The ever-stylish and ever-sentimental dUCk brand has unveiled its latest collection, The WarisandUck, just in time for Merdeka month. This collection is more than just an ode to fashion; it’s a celebration of the priceless heirlooms that have been cherished across generations, embodying the bonds of love and heritage.
Setia: A Love Letter to Tradition
Drawing inspiration from the rich patterns and colours of traditional kain batik, The WarisandUck collection showcases an array of scarves and bags that are more than just accessories—they’re stories stitched together, evoking a deep sense of nostalgia and connection to the past. Each piece, aptly named Cinta, Teguh, Setia, Harmoni, Damai, and Sejahtera, is meticulously crafted to embody the enduring beauty of family legacies.
A Tapestry of Malaysian Heritage
In a nod to Malaysia’s vibrant multicultural tapestry, the campaign features three Malaysian families from diverse ethnic backgrounds, each sharing their own cherished family heirlooms. The Malay representation comes from none other than dUCk founder Vivy Yusof, accompanied by her mother and daughters. The Chinese family is represented by BloomThis founder Penny Choo and her mother, while the Indian family is personified by Malaysian model Vanizha Vasanthanathan, her mother, and her grandmother. These personal stories bring to light the shared values of family, heritage, and the importance of preserving these connections for future generations.
The Ultimate Merdeka Gift
The WarisandUck scarf, made from light and airy cotton voile, offers the perfect blend of style and comfort—ideal for those days when you want to look chic while staying cool. And it’s not just the scarf that’s special; each comes packaged in a signature dUCk hardbox, complete with a stainless-steel charm, making it the perfect Merdeka gift for loved ones. Plus, there’s a WarisandUck shopping bag, crafted from durable canvas, launching on 27 August—a must-have for the style-conscious shopper.
Beyond Fashion: A Celebration of Stories
But dUCk isn’t stopping at fashion. To further enrich this campaign, they’re launching a new podcast series that delves into the significance of family heirlooms in Malaysian society. Aptly named The dUCk Diaries, this series will explore the personal stories behind these treasures, offering listeners a deeper understanding of what makes them so special. Upcoming guests of the podcast include Dato' Nicol David and YB Hannah Yeoh.
The WarisandUck collection isn’t just about looking good—it’s about feeling connected to something greater. It’s a tribute to the enduring ties that bind us to our roots, wrapped up in the stylish flair that only dUCk can deliver. So, as we celebrate Merdeka, let’s also celebrate the legacies that make us who we are.
