Samsonite Said “We’re Changing The Game” With It’s First Eco Store In Asia At Suntec City

Samsonite, the iconic brand synonymous with quality and innovation in travel gear, is now setting new benchmarks not just in luggage but in sustainable living. Brace yourselves, because their latest retail store in Singapore, nestled within the vibrant confines of Suntec City, is not just a store. It's a manifesto. It's a pledge. It's a promise to the planet.

Picture stepping through those doors and find yourself standing at the crossroads where innovative design intertwines with conscientious environmental practices.

Gone are the days of soulless shopping aisles and disposable consumerism. Samsonite has rewritten the rules, where every fixture, every detail whispers tales of sustainability. Take, for instance, the majestic Balau wood sculptures that frame the space. They're not just there to add a touch of elegance. Each piece of wood has its own story, having spent at least 30 years in shipyards at Tuas before being reborn into something beautiful, something meaningful. It's the epitome of rebirth, of second chances.

And that's just the beginning. The external facade? Crafted from recycled aluminum, sourced from a supplier renowned for their commitment to sustainability. The cashier counter? It's not your run-of-the-mill setup. It's a masterpiece crafted from plastic waste, meticulously cleaned, shredded, and reborn into a symbol of conscious commerce.

There's more, though! The shelves lining the walls? They're not your average shelves. They're crafted from recycled plastics, deliberately designed to mirror the sleekness of glass and laminate sheets. It's a testament to creativity and innovation, proving that waste materials can find new life, new purpose, in the hands of visionaries.

Mr. Satish Peerubandi, Vice-President of Samsonite SEA, sums it up perfectly: "We are not just creating luggage; we aim to shape the industry to be more sustainable, one journey at a time." And what a journey it is! It's a journey where every purchase isn't just a transaction; it's a vote for a better, greener future.

So, as you embark on your next journey, whether it's a weekend getaway or a globetrotting odyssey, remember this: your choice matters. Choose sustainability. Choose Samsonite. Because at the intersection of travel and social responsibility lies a world of endless possibilities.