COACHTOPIA Unleashes the “Alter/Ego” Collection: Waste, Style, and the Best of Both Worlds
Fashion just got a lot more conscious and cooler with Coachtopia’s latest “Alter/Ego” collection. This isn’t your average launch—think high-flying fashion meets eco-friendly innovation, all starring the effortlessly cool Lola Tung. In true Gen Z style, Coachtopia takes what might’ve been tossed and turns it into the must-have bags of the season. Welcome to the new frontier of fashion, where waste isn’t just reused—it’s reimagined.
The “Wasted Parts” Campaign
Lola Tung stars in Coachtopia’s film The Wasted Parts, directed by the boundary-pushing filmmaker C Prinz. In the film, Lola plays two versions of herself: one, a fashion-forward Coach girl, and the other, a climate-conscious Coachtopian. The real star of the show? Their bags. The magnetic pull of a Coach Quilted Tabby Shoulder Bag and Coachtopia’s Alter/Ego Shoulder Bag brings these alter egos together in a high-flying sequence that blurs the lines between style and sustainability. And let’s be real—haven’t we all felt that tug-of-war between looking good and doing good?
“My generation is starting to really consider the impact of their fashion choices,” says Tung. “I love that this campaign lets me explore that tension—and how we don’t have to leave either part of ourselves behind.”
From Scraps to Styles: Coachtopia’s Circular Mission
Here’s where it gets even cooler—each bag in the Alter/Ego collection is made from leather scraps left over from creating Coach’s iconic bags like the Tabby, Brooklyn, and Hampton styles. What used to be considered waste is now front and center, reworked in Coachtopia’s signature Checkerboard Upcrafted Leather technique. We’re talking luxury bags that have a 59-80% lower carbon footprint than those made with brand-new materials. That’s right, these bags are proof that fashion can (and should) have a second life.
Coachtopia’s mission goes beyond just using leftover materials—they’re designing out waste from the start. This forward-thinking approach deepens the relationship between Coach and Coachtopia, blending style and sustainability seamlessly. Every scrap has a purpose, and every bag tells a story.
The Future of Fashion, One Scrap at a Time
Since its launch in April 2023, Coachtopia has been shaking things up in the fashion world. According to Joon Silverstein, SVP of Global Marketing and Sustainability at Coach, “We’ve gone from making with pre-existing waste to thinking forward to future waste—and finding new ways to design out waste from the outset.” The Alter/Ego collection is proof that circular fashion isn’t just a trend—it’s the future.
Coachtopia is showing us that the fashion industry doesn’t have to be wasteful to be stylish. With the “Alter/Ego” collection, you get the best of both worlds: sustainability and undeniable Coach quality.
Stay tuned for the release of “The Wasted Parts” on October 8, 2024, and check out more of the Alter/Ego collection at Coach Malaysia’s Instagram or Coach Malaysia.
This launch sets the tone for a more circular, thoughtful approach to fashion, without compromising an ounce of style. When it comes to Coachtopia, the future looks chic, sustainable, and pretty irresistible.
